HAVAIANAS DRESSES UP IN PRADA AT CALLAO CITY LIGHTS

Havaianas’ new campaign is hitting our screens. This time, the brand is promoting its new “Puffed Up” collection, inspired by the eagerly awaited sequel to *The Devil Wears Prada*, which is set to hit cinemas on 30 April. Four bold styles of sandals, defined by the slogan ‘if they’re not heels, they’re Havaianas’, with which the brand aims to elevate comfortable footwear to a fashion icon. The campaign includes two further pieces, one featuring Real Madrid player Vini JR and the other a fashion show by the brand celebrating its Brazilian origins.

The campaign featured a special activation in Plaza del Callao, which included a mural where both passers-by and graffiti artists Befernandezart y Fernandoanton, could create their own designs. A stand was also set up where T-shirts were given away to anyone presenting a Havaianas purchase receipt.

This is a global campaign that Havaianas displayed on major screens across Europe and the Americas; in addition to Madrid (Callao City Lights), it could also be seen in New York (Times Square), Rio de Janeiro and London.