MARCH 2025
Actions on our screens
GOOGLE TRANSFORMS CALLAO SQUARE INTO A “PASAPALABRA” STAGE
To promote the tools that Google and YouTube offer families to explore the Internet more safely, the company moved the popular contest ‘Pasapalabra’ to the very Plaza del Callao.
Roberto Leal, presenter of the Atresmedia program, staged a family version of the famous ‘rosco’, live and direct. The action, broadcast on one of the giant screens of the Callao Cinemas, attracted hundreds of people who gathered to enjoy the show.
The participating families became the protagonists, facing a new “rosco” with questions related to the digital world, following the dynamics of the well-known contest. The contestants appeared on the giant screen, surrounded by the emblematic ‘rosco’ of ‘Pasapalabra’, creating a festive and learning atmosphere.
This event, created by the agency Dentsu for Google, was an interactive and memorable experience.
Other events in Callao City Lights
MOVISTAR PLUS + CHOOSES CALLAO CINEMAS FOR THE PREMIERE OF ‘EL MAGO POP LANDS IN USA’
APRIL 2025Events in our spaceMOVISTAR PLUS + CHOOSES CALLAO CINEMAS FOR THE PREMIERE OF ‘EL MAGO POP LANDS IN USA’.Packed to the rafters at Cines Callao for the premiere of ‘El Mago Pop Lands in...
EUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMAS
MARCH 2024Events in our spaceEUROPEAN PREMIERE OF ‘THE CHOSEN: THE LAST SUPPER’ IN CALLAO CINEMASCines Callao was the setting for the European premiere of the fifth season of the hit series ‘The...
EL CIELO DE CALLAO NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTS
ENERO 2025 EVENTS IN OUR SPACE EL CIELO DE CALLAO, NEW VENUE FOR CORPORATE EVENTS AT CALLAO CITY LIGHTSCallao City Lights has inaugurated El Cielo de Callao, the iconic terrace of Cines Callao, as...
Other actions in Callao City Lights
XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUIT
APRIL 2025Actions on our screens XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUITXiaomi has chosen the screens of Circuito Gran Vía to present its new mobile...
MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screens MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTSOnce again, the Mutua Madrid Open on our screens to announce its new edition in the capital. On this...
FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTS
APRIL 2025Actions on our screens FORMENTERA BRINGS THE BEACH TO CALLAO CITY LIGHTSA picture is worth a thousand words. The saying comes true in the campaign that Tourism de Formentera has just...
