OCTOBER 2021
Actions on our Screens
GOOGLE LENS INVITES THE PUBLIC TO TRANSLATE THE TEXTS THAT APPEAR ON THE SCREENS OF CALLAO CITY LIGHTS.
To demonstrate the possibilities of the Google Lens translation function, Google developed an action on the screens of Callao City Lights that allowed the public in the square and on Gran Vía to test the application’s functionality in situ.
Using phrases written in other languages (Greek, Armenian and Russian) alongside colloquial Spanish words (bocata, flipas and canteo), the action invited passers-by to use Google Lens to discover the meaning of the different phrases displayed on screen. The closing message read: ‘Translate almost any language with the Google Lens translator built into your phone’.
The action, planned by OMG, ran from 4 to 17 October, with the collaboration of smartphone manufacturer Xiaomi.
Other events in Callao City Lights
CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’
APRIL 2026EVENTS IN OUR SPACE CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’Once again, Callao was the scene of a fan frenzy. Hundreds of fans gathered outside our cinemas to welcome the stars of...
PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES
MARCH 2025EVENTS IN OUR SPACEPREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIESCines Callao was the venue chosen for the premiere of ‘Mejor vivir sin miedo’, the docuseries starring...
‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
MARCH 2025EVENTS IN OUR SPACE ‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAOAn afternoon of movies and comedy at Cines Callao. As expected, the...
Other actions in Callao City Lights
GRAN VÍA CIRCUIT PROMOTES “EXPERIENCE MACAO”: CHINESE CULTURE, CUISINE AND TRADITION WITHOUT LEAVING MADRID
APRIL 2026Actions on our screensGRAN VÍA CIRCUIT PROMOTES “EXPERIENCE MACAO”: CHINESE CULTURE, CUISINE AND TRADITION WITHOUT LEAVING MADRIDThe 15 screens of the Gran Vía Circuit are presenting...
MUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS
APRIL 2026Actions on our screensMUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS‘Tennis that leaves its mark.’ A new edition of the Mutua Madrid Open is here, and the screens at Callao City...
PRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍA
APRIL 2026Actions on our screensPRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍAThe 15 screens along the Gran Vía circuit are once again the setting for a Prime campaign. On this...
