OCTOBER 2021
Actions on our Screens
GOOGLE LENS INVITES THE PUBLIC TO TRANSLATE THE TEXTS THAT APPEAR ON THE SCREENS OF CALLAO CITY LIGHTS.
To demonstrate the possibilities of the Google Lens translation function, Google developed an action on the screens of Callao City Lights that allowed the public in the square and on Gran Vía to test the application’s functionality in situ.
Using phrases written in other languages (Greek, Armenian and Russian) alongside colloquial Spanish words (bocata, flipas and canteo), the action invited passers-by to use Google Lens to discover the meaning of the different phrases displayed on screen. The closing message read: ‘Translate almost any language with the Google Lens translator built into your phone’.
The action, planned by OMG, ran from 4 to 17 October, with the collaboration of smartphone manufacturer Xiaomi.
Other events in Callao City Lights
PREMIERE OF ‘EL BUEN PATRÓN’ THE FILM BY FERNANDO LEÓN DE ARANOA THAT WILL COMPETE IN THE OSCARS
OCTOBER 2021 EVENTS IN OUR SPACE PREMIERE OF 'EL BUEN PATRÓN' THE FILM BY FERNANDO LEÓN DE ARANOA THAT WILL COMPETE IN THE OSCARS The Cines Callao were the venue chosen to celebrate the premiere...
LARGE CELEBRITY ATTENDANCE AT THE PREMIERE OF ‘HOUSE OF GUCCI’.
NOVEMBER 2021 EVENTS IN OUR SPACE LARGE CELEBRITY ATTENDANCE AT THE PREMIERE OF 'HOUSE OF GUCCI'. Aristocrats, influencers and well-known faces from the world of film and television walked the...
SOFÍA ELLAR PRESENTS HER NEW ALBUM ‘LIBRE’ AT AN EVENT FULL OF SURPRISES AND GLAMOUR
SEPTEMBER 2021 EVENTS IN OUR SPACE SOFÍA ELLAR PRESENTS HER NEW ALBUM 'LIBRE' AT AN EVENT FULL OF SURPRISES AND GLAMOUR Original staging by singer Sofía Ellar to present her new album. The...
Other actions in Callao City Lights
CALLAO CITY LIGHTS REINFORCES ITS COMMERCIAL AREA WITH THE RECRUITMENT OF MARTA BUSTOS
DECEMBER 2021 CCL IN THE MEDIA CALLAO CITY LIGHTS REINFORCES ITS COMMERCIAL AREA WITH THE RECRUITMENT OF MARTA BUSTOS Callao City Lights, the brand under which the large format digital screens...
ALIEXPRESS AND PEDREROL STAR IN COUNTDOWN IN CALLAO
NOVEMBER 2021 Actions on our screens ALIEXPRESS AND PEDREROL STAR IN COUNTDOWN IN CALLAO To celebrate World Shopping Day on 11 November, which coincides with Singles Day in China, AliExpress...
CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5%
NOVEMBER 2021 Actions on our screens OCTOBER: CALLAO CITY LIGHTS IMPACTS INCREASE BY 47.5% The impact of our screens continues to grow. Last October they increased by 47.5% compared to the...
