OCTOBER 2021
Actions on our Screens
GOOGLE LENS INVITES THE PUBLIC TO TRANSLATE THE TEXTS THAT APPEAR ON THE SCREENS OF CALLAO CITY LIGHTS.
To demonstrate the possibilities of the Google Lens translation function, Google developed an action on the screens of Callao City Lights that allowed the public in the square and on Gran Vía to test the application’s functionality in situ.
Using phrases written in other languages (Greek, Armenian and Russian) alongside colloquial Spanish words (bocata, flipas and canteo), the action invited passers-by to use Google Lens to discover the meaning of the different phrases displayed on screen. The closing message read: ‘Translate almost any language with the Google Lens translator built into your phone’.
The action, planned by OMG, ran from 4 to 17 October, with the collaboration of smartphone manufacturer Xiaomi.
Other events in Callao City Lights
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
Other actions in Callao City Lights
AIR FRANCE INVITES US TO “TOUCH THE SKY WITH ELEGANCE” AT CALLAO CITY LIGHTS
AUGUST 2025Actions on our screens AIR FRANCE INVITES US TO “TOUCH THE SKY WITH ELEGANCE” AT CALLAO CITY LIGHTS Paris, New York, Hong Kong... These are the destinations Air France invites us to visit...
THE ALBACETE FAIR, STAR OF THE CIRCUITO GRAN VÍA
AUGUST 2025Actions on our screens THE ALBACETE FAIR, STAR OF THE CIRCUITO GRAN VÍA Culture, gastronomy and commerce. These are just some of the activities on offer in Albacete during its fair, which...
CIVITATIS TAKES US TO EGYPT, ON THE GRAN VÍA TOUR
AUGUST 2025Actions on our screens CIVITATIS TAKES US TO EGYPT, ON THE GRAN VÍA TOUR A cruise on the Nile, a quad bike tour of the desert, visits to Cairo, Luxor or the pyramids of Giza... These are...