OCTOBER 2021
Actions on our Screens
GOOGLE LENS INVITES THE PUBLIC TO TRANSLATE THE TEXTS THAT APPEAR ON THE SCREENS OF CALLAO CITY LIGHTS.
To demonstrate the possibilities of the Google Lens translation function, Google developed an action on the screens of Callao City Lights that allowed the public in the square and on Gran Vía to test the application’s functionality in situ.
Using phrases written in other languages (Greek, Armenian and Russian) alongside colloquial Spanish words (bocata, flipas and canteo), the action invited passers-by to use Google Lens to discover the meaning of the different phrases displayed on screen. The closing message read: ‘Translate almost any language with the Google Lens translator built into your phone’.
The action, planned by OMG, ran from 4 to 17 October, with the collaboration of smartphone manufacturer Xiaomi.
Other events in Callao City Lights
YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTS
MARCH 2026EVENTS IN OUR SPACE YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTSThe Valencian brand Ysabel Mora, which specializes in lingerie, underwear, and swimwear, chose Callao City Lights to...
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
Other actions in Callao City Lights
NESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAO
MARCH 2026Actions on our screensNESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAOTo mark the launch of its new red berry flavour, Nestea is launching a new campaign on the screens at Callao City...
B TRAVEL TURNS MADRID’S GRAN VÍA GREEN
MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible places, it's how incredible you are in those places'. Coinciding with St Patrick's Day (17 March), B...
KIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS
MARCH 2026Actions on our screensKIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS'Find the shade you fall in love with'. This is the slogan for the campaign that KIKO Milano has just launched...
