MARCH 2022
Actions on our screens
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November 2019, thanks to Infinia Mobile.
The figure represents two million more impacts than last January (18 million) and nearly 3 million more than in December 2021 (17.2 million).
The target audience consisted of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, arts and entertainment, sports, news and society.
This new data confirms, once again, the upward trend in the number of contacts with the audience. Since the beginning of the year, we have exceeded 5 million weekly impacts, while in 2019 we never reached 4.5 million.
This can be seen from the data collected by Infinia Mobile, an audience mobility platform audited by PwC that combines SDK technology with GPS and beacons to determine specific audience data in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS
SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus...
LOGITECH TURNS CALLAO INTO GAMING TERRITORY
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AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS
SEPTEMBER 2025Events in our space AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS Alejandro Amenábar chose Cines Callao for the premiere of his new feature film: “El cautivo” (The...
Other actions in Callao City Lights
CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR
OCTOBER 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR Carolina Herrera staged a spectacular event to present her...
XIAOMI LAUNCHES ITS NEW 15T SERIES SMARTPHONE AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensXIAOMI LAUNCHES ITS NEW 15T SERIES SMARTPHONE AT CIRCUITO GRAN VÍA Xiaomi has once again placed its trust in our screens, this time to announce the launch of its...
CALLAO CITY LIGHTS, SHOWCASE OF THE RYDER CUP
SEPTEMBER 2025 Actions on our screensCALLAO CITY LIGHTS, THE RYDER CUP CAMPAIGN SHOWCASE IN MADRID Golf is more than just a sport—it’s an experience. Callao City Lights in Madrid became the iconic...
