MARCH 2024
Actions on our screens
EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA
On the occasion of the presentation of Iberdrola’s new Green Stable Plan, an army of flying saucers invaded Madrid’s Plaza del Callao on 9 March. An innovative action that included the broadcast, for 3 hours on the screens of Callao City Lights, of a 3D piece, developed by Maramura, and the new brand spot ‘Pase lo que pase’, created by Ogilvy and directed by film director Alex de la Iglesia.
In addition, days later, the action included a spectacular piece of simulated outdoor advertising (CGI), also by Maramura, in which a flying saucer took off from our terrace and launched a laser beam onto our screen in Callao, which triggered the broadcast of the spot. The campaign, managed in the media by Carat (Dentsu), served to announce the benefits of the new plan presented by the energy company: stable price, every day and every hour, for 5 years, with no commitment of permanence and with a bonus of 100 euros when contracting it.
Other events in Callao City Lights
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
Other actions in Callao City Lights
IBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS
JULY 2025Actions on our screensIBIZA PARADISE BY NACHO CANO MUSICAL COMES TO CALLO CINEMAS ‘Ibiza Paradise’, Nacho Cano's musical that will transport you to Ibiza in the 1970s, is launching a...
TEATRO LA LATINA PROMOTES ITS ZARZUELA PROGRAMME AT CALLAO CITY LIGHTS
JULY 2025Actions on our screens TEATRO LA LATINA PROMOTES ITS ZARZUELA PROGRAMME AT CALLAO CITY LIGHTS La del manojo de rosas, Agua, azucarillos y aguardiente, Doña Francisquita, El barberillo de...
STRAY KIDS FAN CLUB WELCOMES GROUP TO SPAIN
JULY 2025Actions on our screens STRAY KIDS FAN CLUB WELCOMES GROUP TO SPAIN On the occasion of their upcoming performance in Madrid, the Stray Kids fan club has launched a campaign on the screens of...