MARCH 2024
Actions on our screens
EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA
On the occasion of the presentation of Iberdrola’s new Green Stable Plan, an army of flying saucers invaded Madrid’s Plaza del Callao on 9 March. An innovative action that included the broadcast, for 3 hours on the screens of Callao City Lights, of a 3D piece, developed by Maramura, and the new brand spot ‘Pase lo que pase’, created by Ogilvy and directed by film director Alex de la Iglesia.
In addition, days later, the action included a spectacular piece of simulated outdoor advertising (CGI), also by Maramura, in which a flying saucer took off from our terrace and launched a laser beam onto our screen in Callao, which triggered the broadcast of the spot. The campaign, managed in the media by Carat (Dentsu), served to announce the benefits of the new plan presented by the energy company: stable price, every day and every hour, for 5 years, with no commitment of permanence and with a bonus of 100 euros when contracting it.
Other events in Callao City Lights
FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHS
JULY 2025EVENTS IN OUR SPACE FMM CELEBRATES 40TH ANNIVERSARY AT CALLAO CITY LIGTHSThe Federation of Municipalities of Madrid (FMM) chose our space to celebrate its 40th anniversary with an...
A RAIN OF CELEBRITIES AT THE PREMIERE OF ‘PADRE NO HAY MÁS QUE UNO 5’
JUNE 2025Events in our space A RAIN OF CELEBRITIES AT THE PREMIERE OF 'PADRE NO HAY MÁS QUE UNO 5' Many familiar faces attended the premiere of ‘Padre no hay más que uno 5’. The preview was attended...
WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN”
JUNE 2025Events in our space WILLIAM LEVY REVOLUTIONISES CALLAO AT THE PREMIERE OF “BAJO UN VOLCÁN” Great expectation at the entrance of Cines Callao to welcome William Levy, star of “Bajo un...
Other actions in Callao City Lights
CIVITATIS TAKES US TO EGYPT, ON THE GRAN VÍA TOUR
AUGUST 2025Actions on our screens CIVITATIS TAKES US TO EGYPT, ON THE GRAN VÍA TOUR A cruise on the Nile, a quad bike tour of the desert, visits to Cairo, Luxor or the pyramids of Giza... These are...
DISNEY + ANNOUNCES THE ARRIVAL OF “ALIEN PLANET EARTH” AT CALLAO CITY LIGHTS
AUGUST 2025Actions on our screens DISNEY + ANNOUNCES THE ARRIVAL OF “ALIEN PLANET EARTH” AT CALLAO CITY LIGHTSDisney+ makes a striking move at Callao City Lights to announce the premiere of the new...
MAHOU PRESENTS PLAZA MAHOU, WITH A CAMPAIGN ON THE CIRCUITO GRAN VÍA
AUGUST 2025Actions on our screens MAHOU PRESENTS PLAZA MAHOU, WITH A CAMPAIGN ON THE CIRCUITO GRAN VÍA Mahou launches a campaign on the screens of Circuito Gran Vía to promote Plaza Mahou. A space...