MARCH 2024
Actions on our screens
EXTRATERRESTRIAL INVASION IN CALLAO, BY THE HAND OF IBERDROLA
On the occasion of the presentation of Iberdrola’s new Green Stable Plan, an army of flying saucers invaded Madrid’s Plaza del Callao on 9 March. An innovative action that included the broadcast, for 3 hours on the screens of Callao City Lights, of a 3D piece, developed by Maramura, and the new brand spot ‘Pase lo que pase’, created by Ogilvy and directed by film director Alex de la Iglesia.
In addition, days later, the action included a spectacular piece of simulated outdoor advertising (CGI), also by Maramura, in which a flying saucer took off from our terrace and launched a laser beam onto our screen in Callao, which triggered the broadcast of the spot. The campaign, managed in the media by Carat (Dentsu), served to announce the benefits of the new plan presented by the energy company: stable price, every day and every hour, for 5 years, with no commitment of permanence and with a bonus of 100 euros when contracting it.
Other events in Callao City Lights
GLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’
JUNE 2025Events in our spaceGLAMOROUS PREMIERE OF THE THIRD SEASON OF ‘AND JUST LIKE THAT’New HBO Max premiere at Callao Cinemas. The platform previewed in our space the third season of ‘And...
ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF ‘MATICES’
JUNE 2025Events in our space ELSA PATAKY SHINES IN CALLAO AT THE PREMIERE OF 'MATICES' SkyShowTime chose our venue once again, this time to celebrate the premiere of the series “Matices”, a...
CALLAO, SCENE OF THE XXI INTERNATIONAL UNIVERSITY SHORT FILM FESTIVAL ADN
APRIL 2025EVENTS IN OUR SPACE CALLAO, SCENE OF THE XXI INTERNATIONAL UNIVERSITY SHORT FILM FESTIVAL ADNEnthusiasm, excitement and a lot of emotions. This was the atmosphere that was breathed during...
Other actions in Callao City Lights
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
JUNE 2025Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo, the Dutch firm specialising in baby products, launches a campaign on the outdoor screens of Callao...
ADOLFO DOMÍNGUEZ LAUNCHES ITS ADN PERFUME COLLECTION IN CALLAO CITY LIGHTS
JUNE 2025Actions on our screens ADOLFO DOMÍNGUEZ LAUNCHES ITS ADN PERFUME COLLECTION IN CALLAO CITY LIGHTSI choose to be me'. This is the claim of the campaign that Adolfo Domínguez has launched on...
UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO GRAN VÍA
MAY 2025Actions on our screens UNILEVER AND USAIN BOLT PRESENT SKIP FOR SHORT CYCLES, AT CIRCUITO GRAN VÍAFaster than ever'. This is the slogan of the campaign that Unilever has just launched on the...