EL ATLÁNTICO LANDs IN THE HEART OF MADRID WITH NORDÉS 0.0’S NEW 3D CAMPAIGN

The Atlantic comes to the very heart of Madrid. Nordés 0,0, the alcohol-free version of Nordés, is the star of a striking campaign on the 15 screens of the Circuito Gran Vía, featuring a spectacular 3D installation that transports viewers to the wild and sensory landscapes of the Galician coast.

Under the slogan “All the flavour of the Atlantic, without alcohol”, the creative concept transforms the iconic Nordés bottle into a gateway to a natural universe inspired by the brand’s origins. Rocks sculpted by the sea, wild vegetation, botanical extracts and intense waves come to life in an immersive visual experience that seems to spill over the screens and take over Madrid’s Gran Vía.

The bottle, whose design is inspired by traditional Sargadelos pottery, emerges against an Atlantic landscape where nature and movement merge to evoke the freshness, authenticity and personality that characterise Nordés 0.0.

Visual innovation with 3D, CGI and AI

The piece was conceived and produced by Nomad using an innovative creative process that combines 3D modelling, advanced CGI (Computer-Generated Imagery) techniques and images generated using artificial intelligence. The result is a highly realistic and visually striking campaign that makes the most of the possibilities offered by digital out-of-home advertising.

The campaign can be seen on the outdoor screens at Cines Callao and the Lope de Vega, Coliseum and Rialto theatres, consolidating the brand’s presence in one of the capital’s most iconic and high-traffic advertising environments.

An experience that goes beyond the screen

The campaign is rounded off with a spectacular FOOH (Fake Out Of Home) installation in which the Galician actor Martiño Rivas mysteriously appears in Plaza del Callao and, looking directly at the camera, delivers an unsettling message: ‘Something is happening in Madrid’. It is at that very moment that the Nordés 0.0 advert projected behind him, on the Callao City Lights screens, comes to life, and its botanical elements seem to break free from the screen to envelop the façade of Cines Callao and spread across other iconic buildings in Madrid, such as the Capitol, the Metropolis and the San Antón Market, transforming the urban landscape into a striking extension of the brand’s universe.

The piece, also developed by Nomad, is now available on Nordés’ social media profiles and on the channels of Martiño Rivas himself and content creator Pedro Jota.

With this campaign, Nordés 0,0 reaffirms its commitment to creative innovation and to connecting with the public through visual experiences capable of bringing the essence of the Atlantic to the city centre.