APRIL 2025
Actions on our screens
DOMINO’S PIZZA PAYS TRIBUTE TO GAMERS IN CALLAO SQUARE
The Plaza del Callao was the place chosen by Domino’s Pizza to present Domino’s Tribute in Madrid, a monument that pays tribute to all the generations that have formed and form part of the gamer culture in Spain. The event, organised to mark the brand’s tenth anniversary in the video game territory, was broadcast live on the Callao City Lights screen located in the square and featured the participation of two gaming world leaders: IlloJuan, with more than 4 million followers on Twitch, and Guanyar, a creator specialising in IRL (In Real Life or live broadcasts), who carried out various activations among the attendees, connecting more than 43,000 users via streaming.
After passing various tests proposed to the candidates (dancing, doing push-ups, arm wrestling, etc.), three young people were chosen to take part in a competition in which they had to answer questions related to the world of video games. The winner was rewarded with a year’s free Domino’s Pizza and a signature on the monument.
A unique work
Domino’s Tribute is a unique work that traces the evolution of gaming from the 1980s to the present day, created with the contribution of industry leaders and enthusiasts. It is a tribute that not only pays tribute to the cultural impact of gaming, but also reinforces Domino’s connection with this ever-growing community.
The action, led by Havas Play and Lady Brava, also served to announce the upcoming production of a short documentary directed by renowned film director Nacho Vigalondo, which will address the history and evolution of gaming in Spain and its contribution to culture and society.
The exhibition in Callao of this work, created by the Domestic Data Streamers studio, is the penultimate stop on the Domino’s Tribute tour, which began in July 2024 at the OWN Valencia, continued at the OXO Museo del Videojuego in Madrid and will culminate at the EVAD (Escuela Superior Videojuegos y Arte Digital) in Malaga, where it will remain on display until April 2026.
Other events in Callao City Lights
MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE
APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit...
THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARK
APRIL 2025EVENTS IN OUR SPACE THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARKRound table discussion on current events in the world of events. IPMARK magazine chose our...
MOVISTAR PLUS + CHOOSES CALLAO CINEMAS FOR THE PREMIERE OF ‘EL MAGO POP LANDS IN USA’
APRIL 2025Events in our spaceMOVISTAR PLUS + CHOOSES CALLAO CINEMAS FOR THE PREMIERE OF ‘EL MAGO POP LANDS IN USA’.Packed to the rafters at Cines Callao for the premiere of ‘El Mago Pop Lands in...
Other actions in Callao City Lights
HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARS
APRIL 2025Actions on our screens HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARSThe gummy candy company Haribo arrives to the screens of Callao City Lights with a 3D action to announce the...
XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUIT
APRIL 2025Actions on our screens XIAOMI HIGHLIGHTS THE PHOTOGRAPHIC QUALITIES OF ITS SMARTPHONES ON THE GRAN VÍA CIRCUITXiaomi has chosen the screens of Circuito Gran Vía to present its new mobile...
MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screens MUTUA MADRID OPEN TURNS UP THE HEAT AT CALLAO CITY LIGHTSOnce again, the Mutua Madrid Open on our screens to announce its new edition in the capital. On this...