APRIL 2023
Actions in our screens
CONTEXTUALISED CREATIVITY AND 3D, IN THE VODAFONE HOGAR 5G LAUNCH CAMPAIGN.
Just like at home, anywhere’. On the occasion of the launch of its new portable 5G wifi router, Vodafone launches a campaign on the 15 screens of Circuito Gran Vía. An action with contextualised creativity that shows its protagonists in underwear and slippers happily strolling down the street with the router in their hands. Feel at home in the middle of Gran Vía. 5G Home. Your home connection that moves with you. Plug and play’, says the piece.
The campaign, created by Sra. Rushmore and broadcast in the media by Dentsu, has a 3D version, designed by Maramura, which can be seen on the outdoor supports of Cines Callao and on the central screen located in the hall of the Lope de Vega theatre. An effect that can be seen in the new router that seems to protrude from the screen.
Other events in Callao City Lights
THE STARS OF ‘CULPA MÍA’ UNLEASH MADNESS IN CALLAO CINEMAS
JUNE 2023 EVENTS IN OUR SPACE THE STARS OF 'CULPA MÍA' UNLEASH MADNESS IN CALLAO CINEMAS Full house in the Plaza del Callao to welcome the stars of 'Culpa mía', the first adaptation of the...
BANKINTER INNOVATION FOUNDATION CELEBRATES ITS 20TH ANNIVERSARY
JUNE 2023 EVENTS IN OUR SPACE BANKINTER INNOVATION FOUNDATION CELEBRATES ITS 20TH ANNIVERSARY Under the slogan '20 years ahead of the future', Fundación Innovación Bankinter celebrated its 20th...
CHRIS HEMSWORTH BRINGS ‘TYLER RAKE 2’ PREMIERE TO A HALT ON THE BIG TRACK
JUNE 2023 EVENTS IN OUR SPACE CHRIS HEMSWORTH BRINGS 'TYLER RAKE 2' PREMIERE TO A HALT ON THE BIG TRACK Full house at the Plaza del Callao to see Chris Hemsworth up close and personal as he came...
Other actions in Callao City Lights
HYUNDAI KONA SURPRISES IN CALLAO WITH SPECTACULAR 3D ACTION
SEPTEMBER 2023 Actions on our screens ALHAMBRA INVITES TO TRY ITS NEW MINI 1925 WITH 3D CAMPAIGN IN CALLAO CITY LIGHTS The South Korean carmaker launches a 3D campaign on the screens of Callao...
MEDIASET PRESENTS TELECINCO’S NEW TV SHOWS IN CIRCUITO GRAN VÍA
SEPTEMBER 2023 Actions on our screens MEDIASET PRESENTS TELECINCO'S NEW TV SHOWS IN CIRCUITO GRAN VÍA Mediaset España launches a campaign in Circuito Gran Vía to present its new TV shows and...
MCDONALD’S ANNOUNCES ITS NEW MENU AT CIRCUITO GRAN VÍA
SEPTEMBER 2023 Actions on our screens MCDONALD'S ANNOUNCES ITS NEW MENU AT CIRCUITO GRAN VÍA McDonald’s launches a campaign in Circuito Gran Vía to advertise its new menu 'Cómo aparece en', made...