CONTEXTUALISED CREATIVITY AND 3D, IN THE VODAFONE HOGAR 5G LAUNCH CAMPAIGN.

Just like at home, anywhere’. On the occasion of the launch of its new portable 5G wifi router, Vodafone launches a campaign on the 15 screens of Circuito Gran Vía. An action with contextualised creativity that shows its protagonists in underwear and slippers happily strolling down the street with the router in their hands. Feel at home in the middle of Gran Vía. 5G Home. Your home connection that moves with you. Plug and play’, says the piece.

The campaign, created by Sra. Rushmore and broadcast in the media by Dentsu, has a 3D version, designed by Maramura, which can be seen on the outdoor supports of Cines Callao and on the central screen located in the hall of the Lope de Vega theatre. An effect that can be seen in the new router that seems to protrude from the screen.