MARCH 2024
Actions on our screens
CIRCUITO GRAN VIA: MORE THAN 654 MILLION IMPACTS BY 2023
Gran Vía Circuit: more than 654 million impacts in 2023
The number of impressions achieved by our screens continues to increase. In 2023, Circuito Gran Vía (Cines Callao, Teatro Rialto, Teatro Lope de Vega y Teatro Coliseum) managed to exceed 654 million impacts, being the 50th week, from 11 to 17 December (before Christmas), the week with the highest number of impacts, almost 18 million, according to data provided by Inspide. In terms of quarters, the most successful was the last quarter of the year, with almost 200 million impressions.
In terms of national impacts, week 50 was once again the most outstanding (13.3 million impressions), and in terms of international impacts, week 17, before the May 1st long weekend, was the week with the highest number of impressions: more than 6.5 million.
Cines Callao
On the other hand, the screens of Cines Callao managed to exceed 269 million impacts in 2023, with the 41st week, from 9 to 15 October (El Pilar long weekend), being the most outstanding, with more than 7 million impressions. The most prolific quarter was also the last of the year, with over 76 million impacts.
Other events in Callao City Lights
CALLAO, SCENE OF MAX’S PRESENTATION IN SPAIN
MAY 2024 EVENTS IN OUR SPACE CALLAO, SCENE OF MAX'S PRESENTATION IN SPAINOn the occasion of the presentation of Max in our country, Warner Bros. Discovery (WBD) held a spectacular staging in our...
CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS’ MAKE-UP ARTIST
APRIL 2024 EVENTS IN OUR SPACE CALLAO CITY LIGHTS, SCENE OF A MASTER CLASS BY THE KARDASHIANS' MAKE-UP ARTISTEndless queue to get into Cines Callao. A large group of professionals and fans of the...
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of...
Other actions in Callao City Lights
MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS
MAY 2024 Actions on our screens MALTA COMES TO THE CENTRE OF MADRID WITH CALLAO CITY LIGHTS A red 3D door opens to give us a glimpse of the most beautiful landscapes of Malta. This is the campaign...
AITANA ANNOUNCES IN CALLAO THE PRE-SALE OF TICKETS FOR HER CONCERT AT THE BERNABÉU
MAY 2024 Actions on our screens AITANA ANNOUNCES IN CALLAO THE PRE-SALE OF TICKETS FOR HER CONCERT AT THE BERNABÉU Santander SMusic, the music content and ticketing platform of banco Santander,...
M·A·C TURNS CALLAO SQUARE INTO A MAKE-UP SET
MAY 2024 Actions on our screens M·A·C TURNS CALLAO SQUARE INTO A MAKE-UP SET On the occasion of the launch of its renewed MACximal lipstick line, the cosmetics firm M·A·C, part of Estée Lauder,...