MARCH 2024
Actions on our screens
CIRCUITO GRAN VIA: MORE THAN 654 MILLION IMPACTS BY 2023
Gran Vía Circuit: more than 654 million impacts in 2023
The number of impressions achieved by our screens continues to increase. In 2023, Circuito Gran Vía (Cines Callao, Teatro Rialto, Teatro Lope de Vega y Teatro Coliseum) managed to exceed 654 million impacts, being the 50th week, from 11 to 17 December (before Christmas), the week with the highest number of impacts, almost 18 million, according to data provided by Inspide. In terms of quarters, the most successful was the last quarter of the year, with almost 200 million impressions.
In terms of national impacts, week 50 was once again the most outstanding (13.3 million impressions), and in terms of international impacts, week 17, before the May 1st long weekend, was the week with the highest number of impressions: more than 6.5 million.
Cines Callao
On the other hand, the screens of Cines Callao managed to exceed 269 million impacts in 2023, with the 41st week, from 9 to 15 October (El Pilar long weekend), being the most outstanding, with more than 7 million impressions. The most prolific quarter was also the last of the year, with over 76 million impacts.
Other events in Callao City Lights
CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM
APRIL 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS STAGE OF THE X NEWSPAPER ADVERTISING DOOH FORUM Once again this year, our emblematic Room 1 was the setting for the DOOH Forum organized by...
MAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE
APRIL 2025Events in our spaceMAX ROCKS CALLAO AT ‘THE LAST OF US’ SEASON 2 PREMIERE Hundreds of fans flocked to Cines Callao for the premiere of the second season of ‘The Last of Us’, the hit...
THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARK
APRIL 2025EVENTS IN OUR SPACE THE SKY OF CALLAO, SETTING FOR A MEETING OF EVENT AGENCIES ORGANISED BY IPMARKRound table discussion on current events in the world of events. IPMARK magazine chose our...
Other actions in Callao City Lights
ELPOZO BIENSTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screens ELPOZO BIENESTAR AND CARLOS ALCARAZ, PROTAGONISTS OF A LIVE SHOW AT CALLAO CITY LIGHTS Carlos Alcaraz, ambassador of ElPozo Bienestar, went to the Plaza del Callao...
ARIANA GRANDE PRESENTS THE NEW SWAROVSKI AT CALLAO CITY LIGHTS
APRIL 2025Actions on our screensARIANA GRANDE PRESENTS THE NEW SWAROVSKI AT CALLAO CITY LIGHTSSwarovski presents its new jewellery collection on the outdoor screens of Cines Callao. With the...
HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARS
APRIL 2025Actions on our screens HARIBO FLOODS CALLAO SQUARE WITH ITS NEW PICA GOLD BEARSThe gummy candy company Haribo arrives to the screens of Callao City Lights with a 3D action to announce the...
