JULY 2021
Actions on our screens
CALLAO CITY LIGHTS SHOWCASE THE ‘ONE FLAG’ MOVEMENT BY ALIEXPRESS
The market place AliExpress has launched a campaign in Callao City Lights to raise awareness of the ‘One Flag’ movement, an initiative designed to support Spanish athletes competing in the world’s greatest sporting event, which is taking place in Tokyo. The action combines conventional advertising with innovative OnAir technology, which links the screen of the Callao square with the Twitter platform.
AliExpress, as an Olympic Partner, wants to send all the support of the fans to the athletes participating in the event. To do so, it has decided to turn everyone’s feelings into a symbol that represents them: the One Flag, a multicoloured flag that will be the result of the combination of the most outstanding colours of the selfies that followers from all over the world share on Twitter, under the hashtag #OneFlag and tagging AliExpress. Each selfie will be like a thread that will help to make the flag. The most original tweets will be shared on the Callao City Lights screen located in the Plaza del Callao and their authors will receive a photo of their tweet on screen as proof that it has been published.
How to participate?
To take part in this action, all you have to do is enter oneflag.me and upload a selfie of yourself cheering on the athletes. The user will then create their own flag thread and receive an official digital certificate of participation. The number of participants in this initiative will be updated in real time on the Callao City Lights screen.
The campaign has the participation of OMD, in media management, and Twitter and Guud, in social media.
Under the slogan “Add your thread, show your support, and be part of this great AliExpress banner”, the messages from users will be broadcast for half an hour daily, from 7pm to 7.30pm, between 18 July and 2 August, and will be broadcast again on the closing day of the event, 8 August.
Other events in Callao City Lights
CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS
SEPTEMBER 2025EVENTS IN OUR SPACE CALLAO CITY LIGHTS WINS AWARD AT THE EVENTOPLUS 2025 AWARDS A bronze award for Best Venue. This is the award that Callao City Lights received at the 2025 Eventoplus...
LOGITECH TURNS CALLAO INTO GAMING TERRITORY
SEPTEMBER 2025EVENTS IN OUR SPACE LOGITECH TURNS CALLAO INTO GAMING TERRITORYLogitech chose our space to present its latest gaming innovations at Logitech G PLAY 2025. This event is the...
AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS
SEPTEMBER 2025Events in our space AMENÁBAR PRE-PREMIERES ‘EL CAUTIVO’ AT CALLAO CITY LIGHTS Alejandro Amenábar chose Cines Callao for the premiere of his new feature film: “El cautivo” (The...
Other actions in Callao City Lights
CIRCUITO GRAN VÍA, SETTING FOR THE LAUNCH OF THE NEW RENAULT 4 E-TECH ELECTRIC
OCTOBER 2025Actions on our screensCIRCUITO GRAN VÍA, SETTING FOR THE LAUNCH OF THE NEW RENAULT 4 E-TECH ELECTRIC Renault has once again placed its trust in our screens, this time to announce the...
CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR
OCTOBER 2025Actions on our screens CALLAO CITY LIGHTS BROADCASTS LIVE THE CAROLINA HERRERA FASHION SHOW HELD IN THE PLAZA MAYOR Carolina Herrera staged a spectacular event to present her...
XIAOMI LAUNCHES ITS NEW 15T SERIES SMARTPHONE AT CIRCUITO GRAN VÍA
SEPTEMBER 2025Actions on our screensXIAOMI LAUNCHES ITS NEW 15T SERIES SMARTPHONE AT CIRCUITO GRAN VÍA Xiaomi has once again placed its trust in our screens, this time to announce the launch of its...