SEPTEMBER 2026

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BIZUM USES HUMOUR TO PROMOTE ITS NEW SERVICE AT CIRCUITO GRAN VÍA

Being first doesn’t always mean doing it best. Bizum is using humour to promote its new in-store payment method. The ‘First Times’ campaign can now be seen on the Gran Vía billboard circuit. Consisting of two adverts, ‘Fire’ and ‘Plane’, it was created by El Ruso de Rocky

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