“AT DOOH, CREATIVITY IS AT THE HEART OF THE STRATEGY”

Gorka Pagazazaurtundua and Belén Merino, Commercial Director and Head of Marketing, respectively, at Callao City Lights star on the cover of September, the month in which PeriódicoPublicidAD celebrates its annual DOOH Forum. Callao Square is the busiest square in Spain and the third most visited in Europe, behind Piccadilly Circus and the Louvre, which is a benefit to which is added the size of its digital screens and the place where they are located, the facades of the Callao Cinemas, an emblematic building in Madrid built in 1926.