SEPTEMBER 2023
Actions on our screens
ALEXA DEMIE, KID CUDI, JENNIE AND JUNG KOOK, STARS OF CALVIN KLEIN AT CALLAO CITY LIGHTS
The American brand Calvin Klein presents its new jeans and underwear collection with the help of these five well-known influencers and artists. Actress Alexa Demie, known for her role as Maddy Perez in ‘Euphoria’, and rapper Kid Cudi join brand ambassadors JENNIE and Jung Kook in this action.
The campaign, made up of four creatives in which the protagonists pose and look at the camera in a suggestive and sometimes funny way, can be seen on the outdoor screens of the Callao Cinemas and will be reinforced with a mobile retargeting action on Facebook and Instagram.
Other events in Callao City Lights
PREMIERE OF ‘SEEKER’ AT CINES CALLAO
MAY 2026EVENTS IN OUR SPACE PREMIERE OF ‘SEEKER’ AT CINES CALLAOScreen 1 at our cinemas was the venue chosen by Mahou-San Miguel for the premiere of ‘Seeker’, a documentary in which the athlete and...
CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’
MAY 2025EVENTS IN OUR SPACE CINES CALLAO IS ABUNDANT WITH GLAMOUR AT THE PREMIERE OF ‘THE DEVIL WEARS PRADA 2’Disney chose our venue to host the premiere of *The Devil Wears Prada 2*, one of the...
A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMAS
MAY 2025EVENTS IN OUR SPACE A GALACTIC PREMIERE OF THE MANDALORIAN & GROGU AT CALLAO CINEMASThe Star Wars universe is back on the big screen! Cines Callao was the venue chosen by Disney to kick...
Other actions in Callao City Lights
CALLAO CITY LIGHTS, THE SETTING FOR YFOOD’S NEW CAMPAIGN
JUNE 2026Actions on our screens CALLAO CITY LIGHTS, THE SETTING FOR YFOOD’S NEW CAMPAIGN‘Madrid, you reach heaven without going hungry’. Yfood has launched a campaign on the outdoor screens at Cines...
EUROFIRMS PROMOTES ITS SERVICES AT CALLAO CITY LIGHTS
JUNE 2026Actions on our screens EUROFIRMS PROMOTES ITS SERVICES AT CALLAO CITY LIGHTS‘While others read CVs, we find people.’ This is the slogan behind the campaign launched by Eurofirms, a Spanish...
MADRID CITY COUNCIL WELCOMES THE POPE ON THE GRAN VÍA
MAY 2026Actions on our screens MADRID CITY COUNCIL WELCOMES THE POPE ON THE GRAN VÍAMadrid City Council has launched an official campaign on the 15 screens of the Gran Vía Circuit to welcome Pope...
