AUGUST 2024
Actions on our screens
ADIDAS CHOOSES AGAIN THE CALLAO SCREENS TO LAUNCH 3 NEW ADIDAS SL 72 MODELS
Adidas pays tribute to its 70s running roots on the screens of the Callao Cinemas. 3 creatives showcasing the new models of the legendary Adidas SL 72. Inspired by the 1972 design, its silhouette combines vintage aesthetics with contemporary comfort. A retro-inspired trainer with a casual style equipped with elements that make a statement of intent.
Other events in Callao City Lights
CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO
SEPTEMBER 2026Events at our venue CONECTA ONE-TO-ONE HOSTS ‘AN UNEXPECTED MICE TARDEO’ AT CINES CALLAO More than 300 industry professionals gathered at our venue to attend the “Tardeo MICE...
ATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIX
SEPTEMBER 2026360º EVENTSATLASSIAN WILLIAMS F1 TEAM TURNS CALLAO INTO ITS FAN ZONE FOR THE MADRID F1 GRAND PRIXFormula 1 has returned to Madrid, and the Atlassian Williams F1 Team has chosen Callao...
CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE
SEPTEMBER 2026 Actions on our screens CARLOS SAINZ SETS CALLAO ALIGHT AT THE OPENING OF THE WILLIAMS FAN ZONE The Formula 1 Grand Prix in Madrid is warming up in the city centre. The...
Other actions in Callao City Lights
THE PRIME OFFERS FESTIVAL RETURNS TO CIRCUITO GRAN VÍA
OCTOBER 2026Actions on our screens THE PRIME OFFERS FESTIVAL RETURNS TO CIRCUITO GRAN VÍAThe Prime Offers Festival is back on our screens! Amazon has turned to Circuito Gran Vía to announce, with...
BELÉN ESTEBAN, SUSI CARAMELO AND MISHO AMOLI FEATURE IN WIZZ AIR’S NEW CAMPAIGN AT THE CIRCUITO GRAN VÍA
OCTOBER 2026Actions on our screens BELÉN ESTEBAN, SUSI CARAMELO AND MISHO AMOLI FEATURE IN WIZZ AIR’S NEW CAMPAIGN AT THE CIRCUITO GRAN VÍAA new Wizz Air campaign is on our screens. The airline is...
GUERLAIN TRANSFORMS CALLAO INTO A JOURNEY INTO THE WORLD OF L’HEURE BLEUE
OCTOBER 2026Actions on our screens GUERLAIN TRANSFORMS CALLAO INTO A JOURNEY INTO THE WORLD OF L’HEURE BLEUEThis is how Guerlain’s immersive experience in Callao unfoldedMadrid’s Plaza del Callao...





