ADVERTISING FREQUENCIES
THE BEST SCREENS IN EUROPE
The most striking and revolutionary urban advertising support on the market: two large-format digital screens equipped with the latest technological advances and located right in the centre of Madrid, in the most visited square in Spain (150 million people a year) and the third busiest in Europe.
Broadcast your outdoor advertising in a loop, with the desired duration and frequency.
BROADCAST LOOPS
DOOH ADVERTISING FREQUENCIES
In Frequency 1, a 10″ spot will be shown 7,056 times over the course of a week. In Frequency 2 it will be shown 3,528 times and in Frequency 3, 2,352 times.
FRECUENCIA 1
FRECUENCIA 1
Spot 10” por cada 100” de bucle de programación.
FRECUENCIA 2
FRECUENCIA 2
Spot 10” por cada 200” de bucle de programación.
FRECUENCIA 2
FREQUENCY 2
Spot 10″ for every 200″ of programming loop.
*Availability of screen rentals by the hour.
SHOW YOURSELF IN CALLAO
NUMBER OF DOOH IMPACTS
F1
504
Minimum guaranteed spots per screen/day
1.008
Minimum guaranteed spots 2 screens/day
7.056
Minimum guaranteed spots 2 screens/week
F2
252
Minimum guaranteed spots per screen/day
504
Minimum guaranteed spots 2 screens/day
3.528
Minimum guaranteed spots 2 screens/week
F3
168
Minimum guaranteed spots per screen/day
336
Minimum guaranteed spots 2 screens/day
2.352
Minimum guaranteed spots 2 screens/week
BROADCASTING SCHEDULES
THE MOST WATCHED SCREENS IN MADRID
Our screens, of 102 m² (Plaza del Callao) and 130 m² (Gran Vía), have the latest generation LED technology that guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images. The broadcasting schedule varies depending on the time of year:
Winter broadcasting schedule
1 November – 31 March
Sunday to Thursday: 7:00 am to 00:00 am
Fridays and Saturdays: 7:00 am to 1:30 am
Summer broadcasting schedule
1 April – 31 October
Sunday to Thursday: 6:00 am to 01:00 am
Fridays and Saturdays: 6:00 am to 2:30 am
Winter broadcasting schedule
Sunday to Thursday: 7:00 am to 00:00 am
Fridays and Saturdays: 7:00 am to 1:30 am
Summer broadcasting schedule
Sunday to Thursday: 6:00 am to 01:00 am
Fridays and Saturdays: 6:00 am to 2:30 am
ADVERTISING INVENTORY
Our advertising inventory distributes our broadcasting time as follows:
- 25% advertising by the city council.
- 25% cultural advertising.
- 50% commercial advertising.
ADVERTISING INVENTORY
Nuestro inventario publicitario distribuye nuestro tiempo de emisión de la siguiente manera:
- 25% advertising by the city council.
- 25% cultural advertising.
- 50% commercial advertising.
ACTIONS ON OUR SCREENS
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JANUARY 2025 Actions on our screens LUXURY, INTRIGUE AND HUMOUR, IN THE NEW NESPRESSO CAMPAIGN AT...
B TRAVEL AND RENFE PROMOTE THE PLEASURE OF TRAVELLING BY TRAIN AT GRAN VÍA CIRCUIT THEATRES
JANUARY 2025 Actions on our screens B TRAVEL AND RENFE PROMOTE THE PLEASURE OF TRAVELLING BY...
ZURICH LAUNCHES NEW PROMOTION AT CIRCUITO GRAN VÍA
JANUARY 2025 Actions on our screens ZURICH LAUNCHES NEW PROMOTION AT CIRCUITO GRAN VÍAOne year...
OUR CLIENTS
OUR CLIENTS
Contact us
If you have any questions, please contact us at publicidad@callaocitylights.es , eventos@callaocitylights.es or fill this form and we will get in touch as soon as possible.
Fuencarral Street, 123. 2º 28010 Madrid | Phone Number: 915 913 090
