DOOH ADVERTISING FREQUENCIES

 

IMPACTFUL ADVERTISING

The ideal outdoor support for loop advertising, with the desired duration and frequency. The dimensions of our screens and their privileged location, in one of the most commercial areas of Madrid, reinforce the success of the campaigns.

 

DOOH ADVERTISING FREQUENCIES

IMPACTFUL ADVERTISING The ideal outdoor support for loop advertising, with the desired duration and frequency. The dimensions of our screens and their privileged location, in one of the most commercial areas of Madrid, reinforce the success of the campaigns.

ADVERTISING FREQUENCIES

THE BEST SCREENS IN EUROPE

Our large format digital screens are the most striking and revolutionary DOOH urban advertising medium on the market. Discover our advertising screens in the centre of Madrid.

 

The most striking and revolutionary urban advertising support on the market: two large-format digital screens equipped with the latest technological advances and located right in the centre of Madrid, in the most visited square in Spain (150 million people a year) and the third busiest in Europe.

Broadcast your outdoor advertising in a loop, with the desired duration and frequency. 

BROADCAST LOOPS

DOOH ADVERTISING FREQUENCIES

Callao City Lights’ large format DOOH screens offer various advertising frequencies based on 100″ broadcast loops.

In Frequency 1, a 10″ spot will be shown 7,056 times over the course of a week. In Frequency 2 it will be shown 3,528 times and in Frequency 3, 2,352 times.

FREQUENCY 1

FRECUENCIA 1

Spot 10″ for every 100″ of programming loop.

FRECUENCIA 2

FREQUENCY 2

Spot 10″ for every 200″ of programming loop.

FREQUENCY 3

FRECUENCIA 3

Spot 10″ for every 300″ of programming loop.

*Availability of screen rentals by the hour.

SHOW YOURSELF IN CALLAO

NUMBER OF DOOH IMPACTS

F1

504

Minimum guaranteed spots per screen/day

1.008

Minimum guaranteed spots 2 screens/day

7.056

Minimum guaranteed spots 2 screens/week

F2

252

Minimum guaranteed spots per screen/day

504

Minimum guaranteed spots 2 screens/day

3.528

Minimum guaranteed spots 2 screens/week

F3

168

Minimum guaranteed spots per screen/day

336

Minimum guaranteed spots 2 screens/day

2.352

Minimum guaranteed spots 2 screens/week

BROADCASTING SCHEDULES

THE MOST WATCHED SCREENS IN MADRID

Our screens, of 102 m² (Plaza del Callao) and 130 m² (Gran Vía), have the latest generation LED technology that guarantees high visibility throughout the area and high resolution, contrast, brightness and luminosity of the images. The broadcasting schedule varies depending on the time of year:

Winter broadcasting schedule

Sunday to Thursday: 7:00 am to 00:00 am

Fridays and Saturdays: 7:00 am to 1:30 am

Summer broadcasting schedule

Sunday to Thursday: 6:00 am to 01:00 am

Fridays and Saturdays: 6:00 am to 2:30 am

Winter broadcasting schedule

Sunday to Thursday: 7:00 am to 00:00 am

Fridays and Saturdays: 7:00 am to 1:30 am

Summer broadcasting schedule

Sunday to Thursday: 6:00 am to 01:00 am

Fridays and Saturdays: 6:00 am to 2:30 am

ADVERTISING INVENTORY

Our advertising inventory distributes our broadcasting time as follows:

 

  • 25% advertising by the city council.
  • 25% cultural advertising.
  • 50% commercial advertising.
Frequency-graph
Frequency-graph

ADVERTISING INVENTORY

Nuestro inventario publicitario distribuye nuestro tiempo de emisión de la siguiente manera:

  • 25% advertising by the city council.
  • 25% cultural advertising.
  • 50% commercial advertising.

ACTIONS ON OUR SCREENS

OUR CLIENTS

OUR CLIENTS

Contact us

If you have any questions, please contact us at publicidad@callaocitylights.es or fill this form and we will get in touch as soon as possible.

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