FEBRUARY 2024
Actions in our screens
GARNIER PROMOTES SKIN CARE IN CALLAO SQUARE
Garnier’s action in Callao square to present its new Garnier Vitamin C fluid anti-UV daily anti-UV spots, with vitamin C and 50 SPF sun protection. The brand invited the public to check the condition of their skin by means of a dermatological test carried out on a set placed in the square.
This activation was accompanied by the broadcasting on our screens of the advertising campaign for the new product, where we could see images of women’s faces and its version with UV filter, which clearly showed the blemishes that our skin hides. A powerful campaign to raise awareness of the importance of skin care.
Other events in Callao City Lights
YSABEL MORA EMBRACES SPRING AT CALLAO CITY LIGHTS
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MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
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HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
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Other actions in Callao City Lights
PUIG AND JEAN PAUL GAULTIER BRING A BREATH OF FRESH AIR TO THE SCREENS AT CIRCUITO GRAN VÍA
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NESTEA BRINGS A FLOOD OF BERRIES TO PLAZA DEL CALLAO
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B TRAVEL TURNS MADRID’S GRAN VÍA GREEN
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