OCTOBER 2021
Actions on our Screens
TOTAL ENERGIES EMPLOYS HUMOUR AND CONTEXTUALISED CREATIVITY IN ITS FIRST CALLAO CAMPAIGN
Total Energies has used contextualised creativity in its first special action designed for the Callao City Lights screens. By means of an on-screen clock that worked in real time, the energy company launched different messages throughout the day depending on the time of day and the electricity consumption tariff bracket.
In the most expensive periods of the day, a message appeared saying: ‘This is the time when electricity is the most expensive. It’s normal that you’re here enjoying yourself and not at home putting washing machines on! But if you want to save at any time, switch to TotalEnergies’. And in the cheapest periods, the message on the screen was: ‘You can start thinking about going home to put the washing machine on now that the electricity is cheaper. But if you want to save at any time, switch to TotalEnergies’. Two humorous and friendly creatives to promote the company’s commercial proposal.
The action, devised by Publicis España and planned by Wavemaker, took place between 6 and 19 October.
Other events in Callao City Lights
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of...
FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
APRIL 2024 EVENTS IN OUR SPACE FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual...
CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’
APRIL 2024 CCL IN THE MEDIA CINES CALLAO PROTAGONIST IN RNE'S 'CRÓNICA DE MADRID'.Our events director, Sergio Gómez, was on Radio Nacional de España 'Crónica de Madrid' to tell the details of the...
Other actions in Callao City Lights
MUGLER SHOWS THE ‘ALIEN EFFECT’ IN CALLAO CITY LIGTHS
APRIL 2024Actions on our screensMUGLER SHOWS THE 'ALIEN EFFECT' IN CALLAO CITY LIGTHSA giant female hand with sharp nails juts out of the screen of Cines Callao to grab the perfume bottle advertised...
ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES
APRIL 2024 Actions on our screens ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES Enterprise Mobility, the largest car hire company in the world, launches a campaign in Circuito Gran...
BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA
APRIL 2024 Actions on our screens BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA A woman runs barefoot through the African savannah accompanied by several lionesses. Her attitude...