JUNE 2021
Actions on our Screens
PEPSI ANNOUNCES IN CALLAO THE REAL TIME PRODUCTION OF 100% RECYCLED BOTTLES
As part of its new campaign, Pepsi has carried out a specific action on the screens of Callao City Lights to publicise its environmental commitment: the use, across its entire range, of bottles made from 100% recycled plastic.
Under the slogan ‘Nothing tastes better than a 100% recycled bottle’, the campaign showed on screen a real-time counter of the production of 100% recycled bottles of the Pepsi brand. And a general appeal: “Let’s hope that all soft drinks will soon be recycled”.
The campaign, created by El Ruso de Rocky and disseminated in the media by OMD, has also had a presence on television, digital media, social networks, graphic media and other outdoor media, with different creatives in which the bottle also took centre stage.
Other events in Callao City Lights
AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF ‘FLORES PARA ANTONIO’
DECEMBER 2025EVENTS IN OUR SPACE AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF 'FLORES PARA ANTONIO'Cines Callao was the venue chosen for the premiere of “Flores para Antonio”,...
RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAO
NOVEMBER 2025EVENTS IN OUR SPACE RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAOThe Rioja Qualified Designation of Origin chose our venue to celebrate its centenary, in an...
RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY ‘WHAT NO ONE WANTS TO SEE’
NOVEMBER 2025EVENTS IN OUR SPACE RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY 'WHAT NO ONE WANTS TO SEE' There was much anticipation surrounding the arrival of Richard Gere and his...
Other actions in Callao City Lights
POP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensPOP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA The toy company Pop Mart has chosen the 15 screens on our circuit to generate traffic for its first shop in...
PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS
DECEMBER 2025Actions on our screens PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS'Bigger, together'. This is the slogan that headlines the 3D campaign that Parmigiano Reggiano has...
AMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA
NOVEMBER 2025Actions on our screensAMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA‘New day, new offers’. ‘Save up to 30%’. These are some of the messages from the campaign...