MAY 2021
Actions on our screens
MORE THAN 8 MILLION IMPACTS IN APRIL
Last April, the Callao City Lights screens registered nearly 8.3 million impacts on an audience of just over 2 million unique users who visited the area.
The profile of the audience during this period was 49.65% male and 50.35% female, mostly aged between 26 and 40, and with an average economic level. An audience interested in art and entertainment, society, sports and style and fashion.
These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Infinia Mobile between 1 and 30 April 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
On the other hand, the data reveals that in the last week of April (between 26th April and 2nd May), just over 1.9 million impacts and nearly 928,000 unique users were reached. In this case, the dominant demographic group during those days was women (52%) and men (48%), mostly aged between 26 and 55, with a medium economic level, and with interests in society, art and entertainment, style and fashion, and sport.
Other events in Callao City Lights
VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS
OCTOBER 2024EVENTS IN OUR SPACEVIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTSThe global healthcare company Viatris chose our space to hold its third annual convention on the peninsula....
OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTS
OCTOBER 2024 EVENTS IN OUR SPACE OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTSOttobock, a global company specialising in rehabilitation technologies and solutions, chose our space to...
INIMITABLES’ RETURNS TO FILL CALLAO CINEMAS WITH HUMOUR
OCTOBER 2024 EVENTS IN OUR SPACE INIMITABLES' RETURNS TO FILL CALLAO CINEMAS WITH HUMOURFor another year, Palacios, a company from La Rioja specialising in the production of sausages, chose our...
Other actions in Callao City Lights
EDITORIAL PLANETA BRINGS INTRIGUE AND PASSION TO THE SCREENS OF CALLAO CITY LIGHTS
OCTOBER 2024 Actions on our screens EDITORIAL PLANETA BRINGS INTRIGUE AND PASSION TO THE SCREENS OF CALLAO CITY LIGHTS Editorial Planeta launches a spectacular 3D action on the outdoor screens of...
HORTIESPAÑA TRANSFORMS GRAN VÍA CIRCUIT INTO A GREENHOUSE
OCTOBER 2024 Actions on our screens HORTIESPAÑA TRANSFORMS GRAN VÍA CIRCUIT INTO A GREENHOUSE With the aim of promoting the consumption of greenhouse fruit and vegetables through the...
CIRCUITO GRAN VÍA IS FLOODED WITH FLAVOUR THANKS TO D.O.P JAMÓN DE TERUEL
OCTOBER 2024 Actions on our screens CIRCUITO GRAN VÍA IS FLOODED WITH FLAVOUR THANKS TO D.O.P JAMÓN DE TERUEL Marked to cold'. This is the claim that presides over the campaign that D.O.P. Jamón...