MAY 2021
Actions on our screens
MORE THAN 8 MILLION IMPACTS IN APRIL
Last April, the Callao City Lights screens registered nearly 8.3 million impacts on an audience of just over 2 million unique users who visited the area.
The profile of the audience during this period was 49.65% male and 50.35% female, mostly aged between 26 and 40, and with an average economic level. An audience interested in art and entertainment, society, sports and style and fashion.

These are the conclusions of the analysis carried out by Callao City Lights, according to data collected by Infinia Mobile between 1 and 30 April 2021 in the area of influence of the outdoor screens of the Callao Cinemas (Callao City Lights).
On the other hand, the data reveals that in the last week of April (between 26th April and 2nd May), just over 1.9 million impacts and nearly 928,000 unique users were reached. In this case, the dominant demographic group during those days was women (52%) and men (48%), mostly aged between 26 and 55, with a medium economic level, and with interests in society, art and entertainment, style and fashion, and sport.
Other events in Callao City Lights
EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’
FEBRUARY 2024 Events in our space EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’ Atresplayer once again chose our space, this time to celebrate the premiere of ‘FoQ: La...
CINES CALLAO, PROTAGONISTS IN TELEMADRID
FEBRUARY 2025 CCL IN MEDIA CINES CALLAO, PROTAGONISTS IN TELEMADRIDThe TV show ‘Enamorados de Madrid’ went to Cines Callao to talk about its history and see in situ the majesty and beauty of our...
NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALA
ENERO 2025 EVENTS IN OUR SPACE NOTODOFILMFEST AGAIN CHOOSES CALLAO CITY LIGHTS TO HOST ITS GALAOnce again this year, La Fábrica chose our emblematic Sala 1 space to hold the annual Notodofilmfest...
Other actions in Callao City Lights
ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTSOn the occasion of the launch of the new men's fragrance Le Sel d'Issey, Issey Miyake has launched a 3D...
BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTS
MARCH 2025 Actions on our screens BUGABOO PRESENTS ITS NEW BUGGY AT CALLAO CITY LIGHTSBugaboo, the Dutch firm specialising in baby products, launches a campaign on the outdoor screens of Cines...
ALLIANZ INVITES US TO BE BRAVE IN CIRCUITO GRAN VÍA
MARCH 2025 Actions on our screens ALLIANZ INVITES US TO BE BRAVE IN CIRCUITO GRAN VÍATo start again is to be brave. Enjoy it'. This is the message of the campaign that Allianz has just launched on...