MARCH 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%
During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered 5.3 million impacts, compared to 4 million in the previous month.
The most recent data, relating to week 11 of the year (15 to 21 March), show that Callao City Lights screens registered more than 2 million impacts on nearly one million users.
The target audience for that week in March was made up of men (54.85%) and women (45.15%), mostly aged between 26 and 40, with a medium and medium/high economic level and living in Madrid city. An audience interested in art and entertainment, society, sports, and style/fashion.
This analysis is based on the data collected by Grupo Infinia in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JAVIER CASTILLO PRESENTS HIS NEW BOOK AT CINES CALLAO Our iconic Sala 1 was the venue chosen by Javier Castillo and Suma publishing house to present his new novel, El...
CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS
OCTOBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE FOURTH EDITION OF INIMITABLES PALACIOS Once again, the Callao Cinemas hosted the final of the Inimitables Palacios comedy contest. With...
JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO
OCTOBER 2025EVENTS IN OUR SPACE JEREMY ALLEN WHITE AND SCOTT COOPER, STARS OF THE EUROPEAN PREMIERE OF “SPRINGSTEEN: DELIVER ME FROM NOWHERE” AT CINE CALLAO Actor Jeremy Allen White and...
Other actions in Callao City Lights
TROLLI UNLEASHES ITS ‘TERRIFYING POWER’ AT CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensTROLLI UNLEASHES ITS ‘TERRIFYING POWER’ AT CALLAO CITY LIGHTSTrolli uses humor in its campaign launched on our screens to celebrate Halloween. Two creative ads...
ANAYA PRESENTS ‘ASTÉRIX IN LUSITANIA’ AT CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensANAYA PRESENTS ‘ASTÉRIX IN LUSITANIA’ AT CALLAO CITY LIGHTS Editorial Bruño (Grupo Anaya) launches a campaign on the outdoor screens of Cines Callao to announce the...
THE GOVERNMENT PRESENTS ITS CYBERSECURITY HELP DESK CAMPAIGN 017 IN CALLAO CITY LIGHTS
OCTOBER 2025Actions on our screensTHE GOVERNMENT PRESENTS ITS CYBERSECURITY HELP DESK CAMPAIGN 017 IN CALLAO CITY LIGHTS The Ministry for Digital Transformation and Public Administration has...