ENERO 2024
Actions in our screens
CALLAO CITY LIGHTS FILLS THE CENTRE OF MADRID WITH HEARTS
We start 2024 with a great novelty: the possibility of creating simulated outdoor advertising pieces that, for the first time in Spain, will be linked to advertising screens. A new service that we will offer with the help of Maramura, who will be in charge of the design and creation of the pieces.
This type of advertising is possible thanks to CGI (Computer-Generated Imagery) technology, which makes it possible to generate very realistic and noticeable computer images that are highly attractive to audiences. In our case, the creatives will apparently emerge from the outdoor screens of the Callao Cinemas, giving rise to spectacular advertising actions that will go viral on social networks. Callao City Lights will offer this service as an added value to the campaigns shown on the outdoor screens of the Callao Cinemas.
This is the first time that an exclusive retailer in Spain offers the possibility of surprising the audience with actions of this type using their screens as a support (in a simulated way), as so far they had only been exhibited in our country associated with buildings or public places in the cities.
Maramura was already working with Callao City Lights in the design of 3D actions for the 15 large-format digital screens that the company markets under the brand name Circuito Gran Vía.
Other events in Callao City Lights
VIATRIS HOLDS ITS ANNUAL CONVENTION IN CALLAO CITY LIGHTS
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OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTS
OCTOBER 2024 EVENTS IN OUR SPACE OTTOBOCK PRESENTS ‘INNOVATION IS YOU’ AT CALLAO CITY LIGHTSOttobock, a global company specialising in rehabilitation technologies and solutions, chose our space to...
INIMITABLES’ RETURNS TO FILL CALLAO CINEMAS WITH HUMOUR
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Other actions in Callao City Lights
EDITORIAL PLANETA BRINGS INTRIGUE AND PASSION TO THE SCREENS OF CALLAO CITY LIGHTS
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HORTIESPAÑA TRANSFORMS GRAN VÍA CIRCUIT INTO A GREENHOUSE
OCTOBER 2024 Actions on our screens HORTIESPAÑA TRANSFORMS GRAN VÍA CIRCUIT INTO A GREENHOUSE With the aim of promoting the consumption of greenhouse fruit and vegetables through the...
CIRCUITO GRAN VÍA IS FLOODED WITH FLAVOUR THANKS TO D.O.P JAMÓN DE TERUEL
OCTOBER 2024 Actions on our screens CIRCUITO GRAN VÍA IS FLOODED WITH FLAVOUR THANKS TO D.O.P JAMÓN DE TERUEL Marked to cold'. This is the claim that presides over the campaign that D.O.P. Jamón...