‘We ask tourists to wholeheartedly embrace what Andalusia has to offer’. This is the message behind the campaign launched by the Andalusian Regional Ministry of Tourism in Callao City Lights, with the aim of promoting respectful coexistence between residents and visitors. The campaign proposes a symbolic pact, known as the “Andalusian Deal”, for more sustainable, balanced tourism that respects local culture.

It emphasises the importance of “good manners” and coexistence, offering a roadmap for tourism to integrate harmoniously into local life.