Thanks to the BCN Visuals work, the Callao City Lights’ screens will come to life generating attractive visual experiences with an unprecedented impact in Spain.

The creative pieces will be adapted to the change in light throughout the day, so the viewer can appreciate all the spectacularity of the images without missing any detail, whether by day or by night. Likewise, different animations can be made on each of the two screens, without synchronization needed, which significantly increases the creative possibilities of the campaigns.

“We are very proud to have this innovation in content design on our screens, which will allow brands to connect with the consumer in an enormously impressive way. Once again, we are at the forefront of technology, in this case with the 3D image, which allows us to generate never-before-seen creativity in Spain and boost its viralisation on social networks,” said Gorka Pagazaurtundua, Commercial Director of Callao City Lights.

“We were dedicated to the production of visual effects for the film industry, and we have taken a leap forward by focusing all our efforts and knowledge on outdoor advertising, transforming the messages of our brands into authentic ‘cinema’ advertisements. With the creative work that we do at BCN Visuals, we manage to give shape to the brand’s objectives, creating an expectation and experience without equal, achieving an enormous communicative efficiency that is incomparable and difficult to forget”, says Eric Sas, co-founder of BCN Visuals.

BCN Visuals is a company that specialises in creating content and experiences for all types of digital media. It has carried out work that has been seen in the United States and Asia, and now comes to Europe, to the advertising sector with Callao City Ligths.