FEBRUARY 2020
Our Corporate Events
THE AECC SHOWS A SCULPTURE IN CALLAO FOR THE WORLD CANCER DAY
On the occasion of World Cancer Day which, as every year, is celebrated on February 4th, the Spanish Association Against Cancer (AECC) has organized an event in the Plaza del Callao, where Callao City Lights has participated with its two digital screens and granting the entrance stairs to the Callao Cinemas.
The event consisted of the discovery of a sculpture with the word ‘CANCER’, hidden under a cloth where it was possible to read words that usually allude to the disease, as long as it is not named: lump, cyst, bug… These words have also been projected on the Callao City Lights’ screens.
Patients and families also participated in this event by offering their testimonies about the disease. Among them were Francisco Ráez, father of Pablo Ráez (a sportsman and blogger who died in February 2017 from leukaemia) and Vanesa Jorge, head of Psychosocial Care at AECC-Madrid, who offered her view from the professional side.
The journalist Cristina Fernández Hevia was in charge of directing the event, encouraging people to break the taboo, discover all the realities of cancer and share them.
The event is part of the campaign “Call it Cancer. The reality behind the word” campaign that the AECC has launched to fight against the silence and fear that a word that has been taboo until now causes, and to ensure that society as a whole normalises its relationship with it.
The AECC, through this campaign, aims to give visibility to all the stories behind that word, proposing, as a first step, to pronounce it with all its letters: cancer.
Other events in Callao City Lights
AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF ‘FLORES PARA ANTONIO’
DECEMBER 2025EVENTS IN OUR SPACE AN ABSOLUTE FULLY BOOKED AND LOTS OF EXCITEMENT AT THE PREMIERE OF 'FLORES PARA ANTONIO'Cines Callao was the venue chosen for the premiere of “Flores para Antonio”,...
RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAO
NOVEMBER 2025EVENTS IN OUR SPACE RIOJA CELEBRATES ITS CENTENARY AS A DESIGNATION OF ORIGIN AT CINES CALLAOThe Rioja Qualified Designation of Origin chose our venue to celebrate its centenary, in an...
RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY ‘WHAT NO ONE WANTS TO SEE’
NOVEMBER 2025EVENTS IN OUR SPACE RICHARD AND ALEJANDRA GERE AT THE PREVIEW OF THE DOCUMENTARY 'WHAT NO ONE WANTS TO SEE' There was much anticipation surrounding the arrival of Richard Gere and his...
Other actions in Callao City Lights
POP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensPOP MART ANNOUNCES ITS OPENING ON CIRCUITO GRAN VÍA The toy company Pop Mart has chosen the 15 screens on our circuit to generate traffic for its first shop in...
PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS
DECEMBER 2025Actions on our screens PARMIGIANO REGGIANO ON DISPLAY IN 3D AT CALLAO CITY LIGHTS'Bigger, together'. This is the slogan that headlines the 3D campaign that Parmigiano Reggiano has...
AMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA
NOVEMBER 2025Actions on our screensAMERICAN EXPRESS PROMOTES THE USE OF ITS CARD IN THE CIRCUITO GRAN VÍA‘New day, new offers’. ‘Save up to 30%’. These are some of the messages from the campaign...