From the screens of Gran Vía, last December the magazine Anuncios published an interview with our marketing director Belén Merino and our commercial director Gorka Pagazaurtundua to present Circuito Gran Vía, the largest large format digital circuit in urban environments in Spain.

Gorka commented “the exterior has become a reactivator of the digital and a reinforcement of the message; we unite the offline and online world, which in our case is an obsession”.

With the new circuit, we see how the advertiser adapts its creativity not only to the medium, but to the different screens and formats so that different messages can be launched depending on the locations and formats,” said Belén.