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CALLAO CITY LIGHTS, TRIPLE WINNER AT THE FIRST EDITION OF THE OOH LOVERS AWARDS

Miguel Domingo
PREMIOS OHH LOVERS

PREMIOS OHH LOVERS

APRIL 2023

CCL IN THE MEDIA

 

CALLAO CITY LIGHTS, TRIPLE WINNER AT THE FIRST EDITION OF THE OOH LOVERS AWARDS

Callao City Lights has received three awards in the first edition of the OOHLovers Awards, created by the outdoor business section of La Fede, La FEDE Aepe, to recognise innovation and creativity in outdoor campaigns. Specifically, Callao City Lights received the award in the Proximity section, both in the Creativity and Innovation categories, for the campaign ‘New McSpicy by McDonald’s, and in the Promotion section, in the Innovation category, for the campaign ‘Flipar’ by Jorge Blas/7 Rojo Producciones. In addition, Callao City Lights was one of the three most awarded outdoor companies, along with Clear Channel and JCDecaux.

Case Study - McDonalds McSpicy

The awards were presented at the XXX Jornadas de Publicidad Exterior that took place in Santiago de Compostela (A Coruña) on 18 and 19 April.

The jury for this first edition was made up of leading professionals from the marketing and advertising sector: Ana Román Avilés, Marketing Specialist at Gin Puerto de Indias; Angélica Hernández López, Global Brand Director at Mahou San Miguel; Curro Palma, General Director at c de c – Club de Creativos; Emilio Valverde, Executive Creative Director at Serviceplan España; Vanesa Rodríguez Agüera, Creative Director.

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