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VARILUX LAUNCHES ‘THE BEST PROGRESSIVE LENS OF ALL TIME’ AT CALLAO CITY LIGHTS

VARILUX DOOH MADRID CALLAO

VARILUX DOOH MADRID CALLAO

OCTOBER 2024

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VARILUX LAUNCHES ‘THE BEST PROGRESSIVE LENS OF ALL TIME’ AT CALLAO CITY LIGHTS

 

VARILUX LANZA ‘LA MEJOR LENTE PROGRESIVA DE TODOS LOS TIEMPOS’ EN CALLAO CITY LIGHTS

Varilux launches a campaign on the outdoor screens of Cines Callao to announce the launch of Varilux XR Series, ‘the best progressive lens of all time’. The campaign, made up of two creatives, shows technological images starring a man and a woman.

Developed with artificial intelligence, the new lens offers, among other benefits, perfect transitions from near to far.

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