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TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS

Belen Merino
TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS

TIMBERLAND INVITA A TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS MADRID CON UNA ACCIÓN DE REALIDAD AUMENTADA EN CALLAO CITY LIGHTS

SEPTEMBER 2018

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TIMBERLAND INVITES YOU TO EXPLORE MADRID WITH AN AUGMENTED REALITY ACTION AT CALLAO CITY LIGHTS

 

The last 28th of September, the main screen of Callao City Lights became the setting for a spectacular immersive experience that allowed the public of the square to participate in an interactive game and discover some of the most unique places in the city.

Callao Timberland

Thanks to the technology of augmented reality (AR), Timberland transformed Plaza del Callao into a virtual city with all kinds of buildings and urban elements. The public was able to participate in a game that consisted of throwing a virtual boot into the air that appeared on screen and ended up moving people to hidden scenarios in Madrid. Through the big screen of Callao City Lights and thanks to Timberland, the public was able to discover the city from another point of view.
The action, managed by Posterscope and Ymedia and created by Wildbytes, was carried out with the aim of presenting Timberland’s Cityroam collection.

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