FEBRUARY 2019
Actions on our screens
ORANGE FILLS THE SCREENS OF CALLAO CITY LIGHTS WITH LOVE MESSAGES
Orange y Arena Media launched the first integrated action in Spain linking Twitter and Callao City Lights screens. Under the hashtag #buscaelLovedetuvida, the network users shared their most original photos and love messages in this unprecedented action in Spain. In total, more than 4.5 million people were impacted through this campaign on Twitter.
In addition, as a complement to this innovative action, all participants were sent an image of the Callao screen with their message and photo, so that they could keep the memory of their appearance in the centre of Madrid, becoming the protagonists of the Orange campaign.
The action is part of the campaign that Orange has started to announce the launch of LOVE, a new convergent contracting modality that allows customers to completely personalise their offer down to the detail of renaming the tariff with their own surname.
Other premieres at Callao City Lights
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of...
IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
MARCH 2024 EVENTS IN OUR SPACE IMMERSIVE EXPERIENCES ARRIVE AT CALLAO CINEMAS
FUN PREMIERE OF ‘THE QUEEN OF THE CONVENT’
JANUARY 2024EVENTS IN OUR SPACEFUN PREMIERE OF 'THE QUEEN OF THE CONVENT' Comedy evening at Callao Cinemas. On January 25 we were the scene of the premiere of 'La reina del convento', a story of...