OCTOBER 2024
Actions on our screens
MCDONALD’S SURPRISES WITH NEW CAMPAIGN IN CALLAO CITY LIGHTS
With the arrival of Halloween, McDonald’s is using scare and humour to promote its MyMcDonald’s app on the outdoor screens of Cines Callao. A 3D piece that lets us intuit the presence of a person on screen, in reality a McDonald’s salesman, who finally appears by surprise with the intention of scaring the audience. This Halloween let yourself be scared by all the advantages of MyMcDonald’s’, says the campaign.
Other events in Callao City Lights
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDS
DECEMBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDSOnce again, our iconic Room 1 hosted the Bazaar Women of the Year awards ceremony, which recognises...
Other actions in Callao City Lights
COSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN CALLAO CITY LIGHTS
JANUARY 2026Actions on our screensCOSTA CRUISES INVITES US TO ENJOY A HOLIDAY WITH ITS CAMPAIGN IN CALLAO CITY LIGHTS Enjoy Japan, witness the solar eclipse on 12 August, and visit the Norwegian...
THE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT
JANUARY 2026Actions on our screensTHE CARNIVAL OF LAS PALMAS DE GRAN CANARIA CELEBRATES ITS 50TH ANNIVERSARY ON THE GRAN VÍA CIRCUIT Las Palmas de Gran Canaria has chosen Circuito Gran Vía screens...
SINVELLO! LAUNCHES ITS FIRST CAMPAIGN IN CALLAO CITY LIGHTS
JANUARY 2026Actions on our screensSINVELLO! LAUNCHES ITS FIRST CAMPAIGN IN CALLAO CITY LIGHTS Sinvello!, a chain of establishments specialising in laser hair removal, launches its first campaign on...