APRIL 2024
Actions on our screens
KÉRASTASE GENESIS CAUSES A SERUM SHOWER AT CALLAO CITY LIGHTS
With the aim of promoting its hair serum, Kérastase Genesis, a range of products to strengthen hair and reduce breakage, carried out a spectacular 3D action on the screens of Callao City Lights.
The piece started with the image of the product bottle approaching the screen until it seemed to protrude from it, while several drops of serum flew around it. The 3D effect was seen again when the bottle turned on itself and opened and closed again after pouring a drop of the product.
Other events in Callao City Lights
EXCITEMENT AND NOSTALGIA AT THE PREMIERE OF ‘FOQ: THE NEW GENERATION’
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CINES CALLAO, PROTAGONISTS IN TELEMADRID
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Other actions in Callao City Lights
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B TRAVEL AND RENFE PROMOTE THE PLEASURE OF TRAVELLING BY TRAIN AT GRAN VÍA CIRCUIT THEATRES
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