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ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS

SHISEIDO DOOH MADRID

SHISEIDO DOOH MADRID

MARCH 2025

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ISSEY MIYAKE LAUNCHES NEW FRAGRANCE AT CALLAO CITY LIGHTS

ISSEY MIYAKE LANZA SU NUEVA FRAGANCIA EN CALLAO CITY LIGHTS

On the occasion of the launch of the new men’s fragrance Le Sel d’Issey, Issey Miyake has launched a 3D campaign on the outdoor screens of Cines Callao. A black and white action in which salt, an essential element of nature, takes centre stage. The perfume brand is once again inspired by this mineral rock, 30 years after the launch of the iconic L’Eau d’Issey pour Homme. This time, to pay tribute to the impetus and desire to live intensely.

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