APRIL 2021
Actions on our screens
IFEMA PRESENTS ITS REBRANDING IN CALLAO
Under the slogan Feel the Inspiration, the Madrid Trade Fair Institution (IFEMA) has presented its new strategy and brand image with a multimedia campaign by Publicis, which has been shown on the screens of Callao City Lights.
IFEMA’s new corporate image, developed by Brandfor, incorporates the word Madrid and replaces the institution’s previous logo used for the last 30 years.
Thus, the so-called tricolour “lentil” (yellow, blue and red) that presided over all the institution’s communications and signage is now replaced by a dynamic, modern and agile ‘I’ in coral on a dark blue background. IFEMA thus seeks to become an ambassador for Madrid abroad and to highlight the transformation process it is undergoing, promoting the keys to what will be the institution’s business model, a “more digital, inspiring, flexible and intelligent” product.
Other events in Callao City Lights
GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
APRIL 2024 EVENTS IN OUR SPACE GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM Sony Pictures once again chose us as the setting for one of its events, this time for the premiere of...
FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAO
APRIL 2024 EVENTS IN OUR SPACE FC24 VIRTUAL CHAMPIONSHIP POWERED BY MUTUA MADRID OPEN AT CALLAOCines Callao was the venue for the FC24 Virtual Championship powered by Mutua Madrid Open, a virtual...
CINES CALLAO PROTAGONIST IN RNE’S ‘CRÓNICA DE MADRID’
APRIL 2024 CCL IN THE MEDIA CINES CALLAO PROTAGONIST IN RNE'S 'CRÓNICA DE MADRID'.Our events director, Sergio Gómez, was on Radio Nacional de España 'Crónica de Madrid' to tell the details of the...
Other actions in Callao City Lights
MUGLER SHOWS THE ‘ALIEN EFFECT’ IN CALLAO CITY LIGTHS
APRIL 2024Actions on our screensMUGLER SHOWS THE 'ALIEN EFFECT' IN CALLAO CITY LIGTHSA giant female hand with sharp nails juts out of the screen of Cines Callao to grab the perfume bottle advertised...
ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES
APRIL 2024 Actions on our screens ENTERPRISE FILLS THE GREAT ROAD WITH IMPOSSIBLE LANDSCAPES Enterprise Mobility, the largest car hire company in the world, launches a campaign in Circuito Gran...
BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA
APRIL 2024 Actions on our screens BURBERRY GODDESS BRINGS THE AFRICAN SAVANNAH TO THE GRAN VIA A woman runs barefoot through the African savannah accompanied by several lionesses. Her attitude...