APRIL 2021
Actions on our screens
IFEMA PRESENTS ITS REBRANDING IN CALLAO
Under the slogan Feel the Inspiration, the Madrid Trade Fair Institution (IFEMA) has presented its new strategy and brand image with a multimedia campaign by Publicis, which has been shown on the screens of Callao City Lights.
IFEMA’s new corporate image, developed by Brandfor, incorporates the word Madrid and replaces the institution’s previous logo used for the last 30 years.
Thus, the so-called tricolour “lentil” (yellow, blue and red) that presided over all the institution’s communications and signage is now replaced by a dynamic, modern and agile ‘I’ in coral on a dark blue background. IFEMA thus seeks to become an ambassador for Madrid abroad and to highlight the transformation process it is undergoing, promoting the keys to what will be the institution’s business model, a “more digital, inspiring, flexible and intelligent” product.
Other events in Callao City Lights
CINES CALLAO HOSTS THE PREMIERE OF ‘BOULEVARD’
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PREMIERE OF ‘BETTER TO LIVE WITHOUT FEAR’, ROSANA’S DOCUSERIES
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‘TORRENTE, PRESIDENT,’ THE MOST ANTICIPATED MOVIE OF THE YEAR, NOW PLAYING AT CINEMAS IN CALLAO
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Other actions in Callao City Lights
GRAN VÍA CIRCUIT PROMOTES “EXPERIENCE MACAO”: CHINESE CULTURE, CUISINE AND TRADITION WITHOUT LEAVING MADRID
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MUTUA MADRID OPEN MAKES ITS MARK AT CALLAO CITY LIGHTS
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PRIME ANNOUNCES THE FINAL SEASON OF “THE BOYS” AT CIRCUITO GRAN VÍA
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