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IFEMA PRESENTS ITS REBRANDING IN CALLAO

rebranding_ifema

rebranding_ifema

APRIL 2021

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IFEMA PRESENTS ITS REBRANDING IN CALLAO

 

Under the slogan Feel the Inspiration, the Madrid Trade Fair Institution (IFEMA) has presented its new strategy and brand image with a multimedia campaign by Publicis, which has been shown on the screens of Callao City Lights.

IFEMA’s new corporate image, developed by Brandfor, incorporates the word Madrid and replaces the institution’s previous logo used for the last 30 years.

IFEMA presenta en Callao su rebranding de marca

Thus, the so-called tricolour “lentil” (yellow, blue and red) that presided over all the institution’s communications and signage is now replaced by a dynamic, modern and agile ‘I’ in coral on a dark blue background. IFEMA thus seeks to become an ambassador for Madrid abroad and to highlight the transformation process it is undergoing, promoting the keys to what will be the institution’s business model, a “more digital, inspiring, flexible and intelligent” product.

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