Yoigo pays tribute to people who do nice things to make their loved ones happier. An original campaign in which different people surprise a friend or relative in Madrid’s Plaza del Callao by broadcasting their encounter on the Callao City Lights screens.

The action is a tribute to good people. The one that throws compliments to their loved ones. People who do things to make others smile. People who celebrate good things and who, in short, make the planet a better place.