MAY 2024
Actions on our screens
PEPSI PRESENTS ITS NEW LOOK AT GRAN VÍA CIRCUIT
Pepsi launches a campaign in Circuito Gran Vía to publicise in Spain the new logo that has just been launched in 120 countries. This is the first major rebranding that the iconic brand of the Pepsico group has carried out in the last 14 years. The action on our screens is part of the activations plan carried out by the brand in our country.
The new image is already available on all Pepsi packaging, physical and digital materials and has been conceived as a tribute to the brand’s history.
Other events in Callao City Lights
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
Other actions in Callao City Lights
B TRAVEL TURNS MADRID’S GRAN VÍA GREEN
MARCH 2026Actions on our screensB TRAVEL TURNS MADRID'S GRAN VÍA GREEN'More than incredible places, it's how incredible you are in those places'. Coinciding with St Patrick's Day (17 March), B...
KIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS
MARCH 2026Actions on our screensKIKO MILANO PRESENTS LOVE FUSION AT CALLAO CITY LIGHTS'Find the shade you fall in love with'. This is the slogan for the campaign that KIKO Milano has just launched...
NISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT
MARCH 2026Actions on our screensNISSAN WARMING UP ENGINES AT THE GRAN VÍA CIRCUIT New Nissan campaign on the screens of Circuito Gran Vía. This time to remind viewers of its participation in the...