Orange y Arena Media launched the first integrated action in Spain linking Twitter and Callao City Lights screens. Under the hashtag #buscaelLovedetuvida, the network users shared their most original photos and love messages in this unprecedented action in Spain. In total, more than 4.5 million people were impacted through this campaign on Twitter.

In addition, as a complement to this innovative action, all participants were sent an image of the Callao screen with their message and photo, so that they could keep the memory of their appearance in the centre of Madrid, becoming the protagonists of the Orange campaign.

The action is part of the campaign that Orange has started to announce the launch of LOVE, a new convergent contracting modality that allows customers to completely personalise their offer down to the detail of renaming the tariff with their own surname.