SEPTEMBER 2021
CCL IN THE MEDIA
NINE SUCCESS STORIES ON THE SCREENS OF CALLAO CINEMAS
Callao City Lights: technology and creativity applied to the outdoors
Callao City Lights, marca bajo la cual se comercializan las pantallas exteriores de los madrileños Cines Callao, es uno de los ejemplos más vanguardistas del DOOH en España. Gracias a la tecnología incorporada en los últimos años y a las posibilidades creativas del medio, la compañía ha sido soporte de acciones muy notorias que han cobrado aún mayor protagonismo gracias al tamaño de sus pantallas y a su ubicación en el centro de Madrid, en la plaza más transitada de España. A continuación, ofrecemos una selección de algunas de ellas.
Other events in Callao City Lights
MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’
FEBRUARY 2025EVENTS IN OUR SPACE MEDIASET AND MEDRIAPRO CHOOSE CINES CALLAO FOR THE PREMIERE OF ‘AÍDA Y VUELTA’A large crowd and many celebrities attended the premiere of “Aída y vuelta”, the sequel...
HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARET
JANUARY 2026EVENTS IN OUR SPACE HUDA BEAUTY TRANSFORMS CINES CALLAO INTO AN EXCLUSIVE 1920S CABARETThe cosmetics firm Huda Beauty chose Madrid's Cines Callao cinema to present Easy Bake Pressed...
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
Other actions in Callao City Lights
PIKOLIN SWITCHES OFF CALLAO TO PROMOTE DIGITAL DISCONNECTION IN FAVOUR OF CONNECTION WITH PARTNERS
FEBRUARY 2026Actions on our screensPIKOLIN SWITCHES OFF CALLAO TO PROMOTE DIGITAL DISCONNECTION IN FAVOUR OF CONNECTION WITH PARTNERSWith the most romantic day of the year just around the corner,...
FAIRY SPRAY TAKES A HUMOROUS APPROACH IN ITS NEW CAMPAIGN ON DISPLAY IN CALLAO
FEBRUARY 2026Actions on our screensNIKE CELEBRATES ALCARAZ'S ACHIEVEMENT IN ITS NEW CAMPAIGN AT CALLAO CITY LIGHTS ‘You have the rest of your career ahead of you.’ This is the phrase Nike uses to...
CRIVIT AND STEFFI GRAF INVITE US TO ENJOY SPORT AT CIRCUITO GRAN VÍA
FEBRUARY 2026Actions on our screensCRIVIT AND STEFFI GRAF INVITE US TO ENJOY SPORT AT CIRCUITO GRAN VÍA Crivit ( Lidl ) launches a campaign at Circuito Gran Vía to encourage people to practice...