Callao City Lights has reached a strategic collaboration agreement with Samplia to combine the display of advertising on its screens with the delivery of product samples in the Samplia Experience stores located in the vicinity of Circuito Gran Vía. This formula will allow both companies to complement the service offered to their respective customers, thus amplifying the impact of the campaigns.

Samplia has two establishments in the area of influence of Circuito Gran Vía, one in Plaza del Callao, 1, and the other in Gran Vía, 46, where customers will be able to offer an immersive brand experience with the delivery of samples of its products to consumers who request them. To do so, the latter must have previously downloaded Samplia’s free application on their mobile phones, which already has +2M downloads and digitally summons its users to participate in the campaigns, where they can obtain the campaign code that will allow them to receive the corresponding free sample, as well as subsequently and anonymously give their opinion on the product tested. This is a very attractive mechanism for advertisers, who will be able to carry out market research while at the same time boosting their sales, as they will also be able to put their products on sale in Samplia’s stores if they so wish.

The perfect complement

In this way, Callao City Lights adds to the possibility of carrying out activations in the Plaza del Callao and organising events inside Cines Callao, the possibility of giving away product samples and carrying out market research on real consumers, as a special action linked to advertising on its outdoor screens.

“We are very satisfied with the agreement reached with Samplia as this way we expand the range of special actions linked to our screens, with an attractive proposal that will allow us to give away product samples to customers. A way of generating synergies that, in addition, is perfectly complemented by the possibility that our particular location offers of being able to carry out an activation in the square and hold an event in the space of Cines Callao”, says Gorka Pagazaurtundua, commercial director of Callao City Lights.

“Thanks to this collaboration, the brands will have the opportunity to advertise in the notorious locations of Callao City Lights and, in turn, physically bring the product into the hands of thousands of potential consumers in the Samplia Experience stores, making a massive impact on visitors to the busiest area in Spain. In this way, these campaigns will achieve various objectives such as a significant increase in awareness, product sampling and sales, resulting in actionable insights,” adds Robert Bonada, CEO of Samplia.