‘Trains, now in Uber’. This is the claim that serves as the starting point for the campaign that Uber has just launched in Callao City Lights to promote its train ticket booking service from its app. The piece shows a caravan of the company’s vehicles driving along the tracks of a train as if they were wagons in a convoy.

Customers will be able to book tickets for the main rail providers (Renfe, Iryo and OUIGO) from the company’s app. This will allow them, for a limited time, to get 10% back in credits to spend on other train tickets, travel or Uber Eats orders.