SkyShowtime has chosen the screens of the Lope de Vega, Rialto and Coliseum theatres to announce the exclusive inclusion on its platform of all the seasons of the series ‘Yellowstone’. Under the slogan ‘This series is going to mark you’, the campaign has several creatives featuring the main characters of the aforementioned American production, as well as the image of a Y made by fire on a mountainous landscape, alluding to the technique used to brand cattle.