MARCH 2023
Actions on our screens
REEBOK PAYS TRIBUTE TO ITS MOST ICONIC TRAINERS AT CIRCUITO GRAN VÍA
‘Act like you never left’ is the claim chosen by Reebok to advertise its most iconic trainers, the Reebok BB4000 II. The sportswear brand has chosen the screens of Circuito Gran Vía to remind us that classics never go out of fashion. And this 80s and 90s symbol is back in vogue, because it never really went out of fashion.
The iconic basketball shoe has undergone many evolutions since the 80s. Straddling the line between sport and life style, its versatility is what has made it stand the test of time and fashion. This action can be seen on the screens of Cines Callao and the Lope de Vega, Coliseum and Rialto theatres until 19 March and has been managed in the media by Mediacom.
Other events in Callao City Lights
CINES CALLAO HOSTS THE 2026 BAZAAR WOMEN OF THE YEAR AWARDS
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CINES CALLAO, THE SET OF “MASTERCHEF CELEBRITY LEGENDS”
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TELEMADRID COVERED OUR TRIBUTE TO THE XENON NIGHTCLUB
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Other actions in Callao City Lights
DISNEY+ BRINGS ‘THE DIVORCED EMPRESS’ TO THE SCREENS OF CIRCUITO GRAN VÍA
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ESIC INVITES US TO MAKE MATCH AT CALLAO CITY LIGHTS
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ERGO/DKV COMMITS TO HEALTH PREVENTION AT CALLAO CITY LIGHTS
OCTOBER 2026 ACTIONS ON OUR SCREENSERGO/DKV COMMITS TO HEALTH PREVENTION AT CALLAO CITY LIGHTSStaying one step ahead is key to winning, both in football and in health. Ergo/DKV, the official...