SEPTEMBER 2021
Actions on our Screens
NEW NISSAN QASHQAI UNLEASHES A THUNDERSTORM IN CALLAO SQUARE
A special action in which Callao City Lights has participated by broadcasting a 3D advertisement together with the spot of the brand’s new vehicle.
A thunderous storm breaks out after a blackout in the Plaza del Callao. Passers-by are unsure what is happening and look around expectantly. Surprised, they watch as several screens in the area are flooded with lightning flashes seconds before the mystery is revealed: thanks to 3D creativity, a vehicle emerges from the Callao City Lights screens, illuminating the city on its route, to end its journey on a platform on which it turns on itself, giving off electric flashes. This is the spectacular staging designed to present the new electrified Nissan QASHQAI with Mild Hybrid technology. The third generation of the model that made compact SUVs fashionable in 2007.
The action, devised and planned by Nissan United (a transversal agency dedicated exclusively to the automotive brand within the TBWA group), has been running since 13 September and will continue until 27 September. On the day of its launch, the campaign was broadcast for an hour on the outdoor screens of the Callao Cinemas, where a one-minute piece was shown in a loop, including the 3D creative, designed by BCN Visuals, and other content, including the spot announcing the launch of the new vehicle.
A crossover leader for 14 years, the new electrified Nissan QASHQAI is equipped with Nissan Intelligent Mobility driving assistance technologies. It also has built-in connectivity in its three digital displays, one of which is projected onto the windscreen so that the driver can conveniently see all the information they need.
“Once again, Callao City Lights joins campaigns that surprise and generate notoriety. Actions like this show that the combination of 3D and in-plaza activations generate an unforgettable experience for the public that helps them connect with the brand”, says Gorka Pagazaurtundua, commercial director of Callao City Lights.
Other events in Callao City Lights
CALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCE
DECEMBER 2025EVENTS IN OUR SPACECALLAO CITY LIGHTS, SETTING FOR THE OVEROPTION EXPERIENCEOur venue was chosen to host the Overoption Experience, an exclusive event for creators, marketers and...
CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDS
DECEMBER 2025EVENTS IN OUR SPACE CINES CALLAO, VENUE FOR THE BAZAAR WOMEN OF THE YEAR 2025 AWARDSOnce again, our iconic Room 1 hosted the Bazaar Women of the Year awards ceremony, which recognises...
NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRID
DECEMBER 2025EVENTS IN OUR SPACE NACHO CANO AND JOSUÉ REYZÁBAL JOIN FORCES TO CREATE SHOWS THAT PROMOTE MADRIDNacho Cano, musician, composer and producer, and Josué Reyzábal, CEO of Cines Callao,...
Other actions in Callao City Lights
GARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA
DECEMBER 2025Actions on our screensGARMIN PRESENTS ITS SMARTWATCH COLLECTION AT CIRCUITO GRAN VÍA Circuito Gran Vía has been chosen by Garmin to promote its collection of smartwatches this...
EBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT
DECEMBER 2025Actions on our screensEBRO “CAUSES ENVY” WITH ITS NEW MODEL, ON THE GRAN VÍA CIRCUIT ‘Ebro con envidia de serie’ (Ebro with envy as standard) is the slogan for the campaign for the new...
JBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS
DECEMBER 2025Actions on our screensJBL AND BENSON BOONE LAUNCH CAMPAIGN IN CALLAO CITY LIGHTS Audio equipment manufacturer JBL has launched a campaign on Callao City Lights screens to promote its...