On the occasion of its 50th anniversary, Ibis has launched a global advertising campaign that can be seen on the 15 screens of Circuito Gran Vía. With the aim of empowering travellers, the new action shows the importance of offering trips and stays for everyone, celebrating the different reasons that inspire people to see the world.

Under the tagline ‘Go for it’, the piece features two creatives, one starring a couple of football fans and the other a group of musicians.

ibis created the category of democratised travel when it was launched in 1974, making affordable travel around the world possible. Operating in 79 countries, the company has more than 2,600 hotels and nearly 300,000 rooms across three distinct brands – ibis, ibis Styles and ibis budget.