MARCH 2022
Actions on our screens
FEBRUARY 2022: 20 MILLION IMPACTS, NEW RECORD IN CALLAO CITY LIGHTS
We have outdone ourselves again. Last February, Callao City Lights screens registered nearly 20 million impacts, the best data since we started measuring in November 2019, thanks to Infinia Mobile.
The figure represents two million more impacts than last January (18 million) and nearly 3 million more than in December 2021 (17.2 million).
The target audience consisted of men and women, mostly over 26 years of age, with a medium socio-economic level and interested in technology, arts and entertainment, sports, news and society.
This new data confirms, once again, the upward trend in the number of contacts with the audience. Since the beginning of the year, we have exceeded 5 million weekly impacts, while in 2019 we never reached 4.5 million.
This can be seen from the data collected by Infinia Mobile, an audience mobility platform audited by PwC that combines SDK technology with GPS and beacons to determine specific audience data in the area of influence of the Callao City Lights screens.
Other events in Callao City Lights
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OCO, THE SHOW’ FUSES FLAMENCO AND ROCK IN CALLAO CITY LIGHTS
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PREMIERE OF ‘¿WHAT ARE YOU WAITING FOR?’, AT CALLAO CITY LIGHTS
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Other actions in Callao City Lights
MALTESE TOURISM PRAISES ITS ROLE IN ‘GLADIATOR II’.
NOVEMBER 2024 Actions on our screens MALTESE TOURISM PRAISES ITS ROLE IN ‘GLADIATOR II’. From Malta's hidden corners to the big screen... On the occasion of the premiere of ‘Gladiator II’, Malta...
THE FESTIVAL OF THE FIRST OLIVE OIL FROM JAÉN COMES TO THE SCREENS OF CALLAO CITY LIGHTS
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NOVEMBER 2024 Actions on our screens LOS CHICOS DEL CORO' FILL THE SCREENS OF CALLAO CITY LIGHTS WITH EMOTION Pentación Espectáculos starts a campaign in Callao City Lights to promote the new...