Carlos Alcaraz, ambassador of ElPozo Bienestar, went to the Plaza del Callao to visit the ‘Bienstar Sport Center’, a giant space for entertainment, food and sport, conceived by the brand to give the public a fun and healthy experience for a few days. The tennis player received as a gift a huge mural with his face, which was painted in situ by the Murcian artist Carlos Callizo, and was able to try out his virtual tennis skills on the spot, playing with his own avatar. The visit was broadcast live by Callao City Lights.

During the three days of the activation, the space was also attended by footballer and world champion Olga Carmona and motorcycling rider Pedro Acosta, as well as several influencers and content creators.

For their part, the public could opt for various prizes by participating in a virtual tennis ‘pong’ tournament and in another one of subsoccer for football lovers. The space also featured a Moto GP simulator, a photocall area with photo booth and a healthy cooking workshop run by Daniel del Toro, a former MasterChef contestant.