MARCH 2024
Actions on our screens
CIRCUITO GRAN VIA: MORE THAN 654 MILLION IMPACTS BY 2023
Gran Vía Circuit: more than 654 million impacts in 2023
The number of impressions achieved by our screens continues to increase. In 2023, Circuito Gran Vía (Cines Callao, Teatro Rialto, Teatro Lope de Vega y Teatro Coliseum) managed to exceed 654 million impacts, being the 50th week, from 11 to 17 December (before Christmas), the week with the highest number of impacts, almost 18 million, according to data provided by Inspide. In terms of quarters, the most successful was the last quarter of the year, with almost 200 million impressions.
In terms of national impacts, week 50 was once again the most outstanding (13.3 million impressions), and in terms of international impacts, week 17, before the May 1st long weekend, was the week with the highest number of impressions: more than 6.5 million.
Cines Callao
On the other hand, the screens of Cines Callao managed to exceed 269 million impacts in 2023, with the 41st week, from 9 to 15 October (El Pilar long weekend), being the most outstanding, with more than 7 million impressions. The most prolific quarter was also the last of the year, with over 76 million impacts.
Other events in Callao City Lights
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GARFIELD TURNS CALLAO ORANGE AT THE PREMIERE OF HIS NEW FILM
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Other actions in Callao City Lights
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CALM COMES TO GRAN VÍA CIRCUIT WITH ALHAMBRA 1925
MAY 2024 Actions on our screens CALM COMES TO GRAN VÍA CIRCUIT WITH ALHAMBRA 1925 The new Alhambra 1925 campaign in Circuito Gran Vía is once again inspired by its slow fermentation process....
MUGLER SHOWS THE ‘ALIEN EFFECT’ IN CALLAO CITY LIGTHS
APRIL 2024Actions on our screensMUGLER SHOWS THE 'ALIEN EFFECT' IN CALLAO CITY LIGTHSA giant female hand with sharp nails juts out of the screen of Cines Callao to grab the perfume bottle advertised...