MARCH 2021
Actions on our screens
CALLAO CITY LIGHTS IMPACTS INCREASE BY 32%
During the first three weeks of March, the impacts registered by the Callao City Lights screens grew by 32% compared to February. Specifically, from 1 to 21 March, our screens registered 5.3 million impacts, compared to 4 million in the previous month.
The most recent data, relating to week 11 of the year (15 to 21 March), show that Callao City Lights screens registered more than 2 million impacts on nearly one million users.
The target audience for that week in March was made up of men (54.85%) and women (45.15%), mostly aged between 26 and 40, with a medium and medium/high economic level and living in Madrid city. An audience interested in art and entertainment, society, sports, and style/fashion.
This analysis is based on the data collected by Grupo Infinia in the area of influence of the Callao City Lights screens.
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